Like most online companies, Australian edible bouquet maker and ecommerce player, Edible Blooms, is seeing the cost of customer acquisition rising.

REA Group has promoted its digital and personal experience design chief, Val Brown, to executive general manager of consumer experience, earning her an executive leadership seat.

The biggest challenge to data-enabled marketing success is fostering collaboration across internal and agency teams, ANZ’s head of performance marketing says.

It’s a foolish marketer who doesn’t see digital as a foundational capability for how they perform their job successfully today and into the future. Equally, most would agree increased personalisation of communications and engagement is vital to winning and retaining hyper-connected customers.

Augmented intelligence is a ‘game changer’ for marketers in their ability to predict customer journeys and enhance experiences. That’s according to Bluewolf CMO, Corinne Sklar, who is on a mission to de-mystify a current marketing buzzword - customer journey mapping.

Marketers are all grappling with rapid change, but according to insurance and banking Suncorp Group's chief customer officer, Mark Reinke, it’s the customer-centric businesses that can operate more like digital platforms like AirBnB that will ultimately survive.

Today’s digitally-savvy customer is interacting with brands across so many different channels, from email to social to test - and brands are now faced with the challenge of creating a consistent and personalised customer journey across all these various touchpoints.

Ask SumoSalad co-founder and CEO, Luke Baylis, what it means to be innovative, and he’ll tell you it requires a lot of hard work, creativity and the ability to communicate.

DuluxGroup has become the latest brand to sign on with artificial intelligence sales optimisation vendor, Complexica, in a bid to automate processes for sales staff and provide a more personalised customer experience.

Australian entertainment giant, Village Roadshow, is giving its customer support technology a facelift to offer more personalise experiences for customers across digital channels.

Princess Cruises is expanding its global wearable technology program into Australia, equipping passengers onboard the Golden Princess with ‘Ocean Medallion’ devices in November 2018.

University of South Queensland (USQ) is on a mission to enhance digital engagement with customers across multiple touchpoints in real-time, and boost personalisation interaction across all channels.

NAB’s customer insights and analytics (CIA) team is on a mission to unlock value in customer data in order to provide more personalised and engaging experiences.

Allan Godfrey is in the business of saving lives. And as general manager of marketing of WA’s Royal Life Saving Society (RLSS), he is using a mix of digital technologies in order to modernise and strengthen its social enterprising efforts and better engage with the community.

Advertising and PR giant Dentsu Inc announced its global business headquarters Dentsu Aegis Network has reached an agreement to acquire a 100 per cent stake in in leading Aussie data-driven agency and Adobe specialist Accordant.

B2B and B2C marketers serious about remaining competitive in the future need to look out for a series of emerging tech in the next three to five years, new research from Forrester found.

From extending its traditional bricks-and-mortar roots to an optimised Web and mobile engagement strategy, City Beach is on a digital transformation mission to connect better with its millennials and post-millenials customer base.

Personalisation is a buzzword thrown around marketing debates, but what does it really mean to offer a truly individualised experience in today's data-rich digital space?

Heathrow Airport’s mission statement is to “give passengers the best airport service in the world”. But how do you as a marketer help achieve such a vision when you lack the data sets, digital capabilities and access beyond the onsite visit to influence the customer’s journey?

Customers don’t just want a user-friendly experience, they want to be thrilled and delighted. But an increasingly data-focused culture is seeing more and more brands missing the mark, experts warn.

He has a PhD in marine biology and is now Autopilot’s CMO, but Guy Marion’s interest in tech began during his post-grad studies, when a chance encounter saw him propelled into the startup world.