A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Strategy
As the new year dawns, marketers need an updated playbook to connect with consumers is the new and changing landscape. In this CES panel, three marketing chiefs share their advice and predictions on making sense of the new normal.
Digital Marketing
Double-digit increases in ROI for every dollar spent on email, higher frequency spending customers and hefty database signups are the kinds of marketing and digital tech investment returns that speak for themselves. But it’s also the ability to lift that human connection with customers that’s top of mind for Winedirect.com.au's chief digital officer, Adam Hollinshead.
Digital Marketing
It seems even technology companies can run into customer management data issues. According to MYOB head of product and platform Jay Nawaz, product diversity had led to customer information residing in different places, which was causing problems for the company’s product development and marketing ambitions.
Digital Marketing
Visit Sunshine Coast says it’s continuing to gain insights around audiences interests to personalise content and digital experiences after deploying a marketing automation platform and strategy this year.
Strategy
Building your organisation’s customer experience (CX) engine is increasingly becoming the prerogative for chief marketing officers. But how you tackle it is a tough ask.
Digital Marketing
With 50,000 students studying more than 200 courses across five physical sites and one virtual campus, South East Queensland’s Griffith University is a large and complex organisation to manage.
Digital Marketing
Online beauty retailer, Adore Beauty, has a catalogue of over 15,000 products across over 200 cosmetics brands, serving more than a million transactions a year. Its unique market proposition is providing beauty consultation services through its digital channels, aimed at allowing customer to skip the intimidating traditional cosmetics floor. This ethos has been built into its communications, but Adore Beauty wanted to extend this into its lifecycle marketing by analysing real-time customer behaviour.
Digital Marketing
A 600 per cent surge in leads, the ability to connect the dots on customer journeys and a substantial lift in the quality of prospects are just a few of the initial wins for Australian builder, Wisdom, after overhauling its digital strategy and website.
Digital Marketing
It has been 15 years since Australian workers were given the ability to choose which superannuation fund would manage their retirement nest egg. While many funds have used that time to create sophisticated marketing functions to attract and retain members, the ability for them to differentiate in the eyes of customers has at times proved challenging.
Digital Marketing
A handful of years ago, Nestlé relied largely on TV advertising, a medium offering strong brand messaging to a broad audience. But as people have migrated to digital and social platforms, the brand has followed suit.
Digital Marketing
Box Hill Institute, in downtown Melbourne, relaunched its website, but after an initial surge in interest soon found conversion wasn’t what it had expected. And with the global pandemic seeing people rely on websites more than ever for researching and choosing between educational providers, a call was made to deploy some additional tools.
Digital Marketing
Dynamic Yield and Evergage, which was recently acquired by Salesforce, have again topped the latest annual list of personalisation engines from Gartner.
Leadership
Brand building is now a priority over analytics, personalisation and martech, according to the 2020 Gartner CMO spending survey.
Digital Marketing
Online design platform, Canva, favoured by Pinterest fans, designers and creatives of all stripes, has made its mark in a short space of time, counting over 20 million monthly active users in 190 countries with a market valuation of A$4.7 billion.
Digital Marketing
Realising customer lifetime value and personalising digital engagement to accelerate growth is one step closer to reality for Australian wellness brand, ECO. Modern Essentials, as it deploys a new marketing platform.
Strategy
“I think in the last five years, we've gone from being able to use some information about an individual to being able to effectively monetise and deliver the exact right message to the exact right person at the exact right time through the martech stack.”
Digital Marketing
Ikea's decision to give customers more control about how it handles their data signals the role privacy around customer data now plays in the brand marketer's toolkit, several industry experts say.
Strategy
TerryWhite Chemmart has taken a customer-first approach and has improved its customer satisfaction ratings as a result.
Digital Marketing
Harnessing marketing and digital technology more successfully to improve customer experience is not surprisingly topping the list of 2020 priorities for a number of Australia’s marketing leaders.
Digital Marketing
In mid-2019, one of the most significant changes to how Australians interact with their financial services providers kicked off with barely a whimper.
Strategy
If there’s one lesson Luxury Escape’s chief customer officer, Jason Shugg, has learnt through the process of overhauling marketing, sales and service technology, it’s the importance of communication.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been