​Brands need to strike the right balance between personalisation and privacy, and nowhere is this more acute than in the home, according to a new report from Accenture Research. The Putting the Human First in the Future Home report looks at Australian’s attitudes towards smart home technology and finds a tension between helpfulness and intrusiveness.

Evergage and Dynamic Yield have topped a new report from Gartner on the most innovative and comprehensive personalisation engine technologies in market today.

Providing customers with personalised experiences at scale is the Holy Grail for marketing teams today. But getting there requires significant investment into a raft of digital capabilities and processes.

​The future of digital advertising is about brands being customer-led, not advertising-led, creating a value exchange with consumers, ramping up diversity, and acknowledging they’ve lost channel control.

Inspirato has taken the experience economy and literally built a business from it.

There's no doubt personalisation improves the customer experience. But it requires foregoing some degree of privacy, which people are more likely to do this if they have trust in the business and see the value in why they're sharing personal information.

Salesforce has identified the top five B2B marketing trends for 2019 at its Connections conference in Chicago this week, as well as launching new Einstein AI enhancements to Marketing Cloud.​

“Any customer can have a car painted any colour ... so long as it is black”, said Henry Ford. The inventor was clearly no fan of mass customisation.

Grabbing a precious few minutes for a spot of online retail therapy has become commonplace and few would give up this convenience and pleasure. Yet sometimes the retail experience can seem a little one-sided, clicking through clothing categories and navigating menus to find desired items.

It’s a conundrum all too many marketers are still facing: How to harness new technologies, tools and data sets at their disposal to better personalise engagement with prospects and customers.

Putting customer requirements first, recognising digital is not just an exercise in mathematics and ensuring better project check-ins are just a few lessons Jetstar’s CMO has taken away from a digital marketing transformation.

​Where human outcomes are the goal, black box algorithms should not be allowed, said a data scientists from the University of Sydney.

​Marketers hoping to capture the attention of the up and coming consumer must personalise, evangelise, humanise, and fetishise if they are to succeed.

Putting creativity and machine learning into the same sentence might seem like an oxymoron, but it’s only by combining both that brands will harness artificial intelligence for customer engagement success.

​Reduced cost of sale, higher customer engagement scores and stronger conversion are just some of the results Contact Energy has chalked up after building out a personalisation program.

Marketers are so time poor, they are not realising the omnichannel goals they wish to achieve, according to president and founder of dotdigital, Tink Taylor.

Finding new ways to engage and inspire members using personalisation experiences is top of the list for Fitness First’s new head of marketing.

A consistently personalised multi-channel approach to customer messaging globally has seen Movember not only chalk up three-fold improvement in engagement, but also lift email revenue for its charitable cause.

An international study conducted by The Center for Generational Kinetics and commissioned by WP Engine reveals that Generation Z, born between 1996-2010, are willing to trade privacy for personalised experiences, prefer business to have both an online and physical presence, and that brands be socially accountable.

Xero has today launched its new My Cases feature within Xero Central, which uses machine learning to personalise content and speed up response time, for a better customer experience (CX).

If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, AI, machine learning, virtual reality, augmented reality, natural language processing and facial recognition, about to become mainstream, it can feel as marketers, that we are always chasing our tails.