​First State Super has found out first-hand what a difference a good digital experience can make to consumers, marketing, and the bottom line.

​For a provider of loyalty programs across some of the biggest brands in the world, it’s pretty important Aimia gets personalisation and customer engagement right.

Convenience, personalisation, and experience will be the key brand differentiators as a new generation of consumer enters the picture.

Control group data, economic graphs, path to purchase insights and ad measurement are just some of the ways brands including Canva, Google, LinkedIn and Red Balloon are tailoring products, services and content to customers and audiences.

​Differentiating Fitness First in what is a highly competitive and personal space cannot be easy, and yet Fitness First makes it looks so as it powers towards one-to-one, personalised customer experience (CX).

Consumers are willing to share their personal data in exchange for personalisation, depending on whether the service meets their expectations, according to Deloitte’s eighth annual Media Consumer Survey. And consumers want the ability to have their data removed, but the choice to do this is impacted by loss of personalisation, according to the survey.

​In its latest effort to modernise to provide the kind of customer experience the consumer now demands, Baby Bunting has undergone a brand refresh to facilitate a better emotional connection with customers through increased personalisation.

It’s a problem most marketing teams now face: How to make real-time engagement a reality and personalised? This past year, Travel Money Group has been doing something about it, and chalked up a 12 per cent lift in email sales as a result.

Today’s marketing teams are filled with specialists in fields such as data analytics or the use of specific tools, and the introduction of artificial intelligence (AI) is threatening to increase the need for dedicated professionals. But perhaps AI might also be the tool that finally lets marketers get back to doing marketing?

A digital marketing and personalisation transformation has not only helped National Tiles lift online retail sales to 15 per cent of total revenue, it’s also seeing average online basket values soar.

Gap might be a significant fashion retailer globally, but two years ago, the group was lacking a data-driven strategy that could bring personalisation to its digital and physical customer experiences.

Just because you can communicate with a customer in a highly personalised way, doesn’t mean you should, said director of marketing infrastructure at Monash University, Amin Foda, at Tealium’s recent Digital Velocity event.

​Personalisation done right can have a dramatic effect on how customers experience a brand and a positive effect on marketing efforts, which flow through to the bottom line. At last week’s Sitecore Experience 2019 event in Sydney, three very different examples were provided to the audience on the experience of embarking on a personalisation programme and the impact of effective personalisation.

Personalisation isn’t the end-goal. Instead it’s the aim which will enable your business to improve what it does by putting the customer at the centre.

For a franchise business operating in a highly competitive environment, marketing consistency and data analysis is key.

Monash University, borrowing from the retail approach to targeting and customisation, is now at the two-year mark on its multi-channel personalisation and automation program.

VetShopMax is one of many brands increasingly looking to shift away from ineffective ‘batch and blast’ email campaigns. And thanks to a more personalised approach, it's now chalking up double-digit revenue growth.

Lonely Planet, home to one of the largest collections of curated travel experiences online, has recently revamped its digital platform to enable highly personalised travel content and related travel deals and offers.

During its Worldwide Developer Conference in June, Apple announced its latest measures aimed at protecting users’ privacy and curbing tracking across the digital realm. It’s not the first attempt to limit tracking, nor is it the only tool available to aid digital privacy, but it signals to consumers that something's up with privacy.

​Brands need to strike the right balance between personalisation and privacy, and nowhere is this more acute than in the home, according to a new report from Accenture Research. The Putting the Human First in the Future Home report looks at Australian’s attitudes towards smart home technology and finds a tension between helpfulness and intrusiveness.

Evergage and Dynamic Yield have topped a new report from Gartner on the most innovative and comprehensive personalisation engine technologies in market today.