Millennials

Leadership

Marketers debate how to lead millennials in the workforce

Today’s executives need to take a new approach to corporate culture and how they operate in order to develop the up-and-coming millennial generation into the next batch of leaders, marketers participating in this year’s Marketing Academy claim.

Digital Marketing

How you can win brand loyalty from millennials

If you really want to win brand loyalty from millennial consumers, stop thinking about them as a segment, focus on their passion points and community connections, and make sure you’re offering them physical experiences they don’t want to miss out on.

Digital Marketing

​Customer loyalty part 1: Do millennials make loyal customers?

With the rise of millennials making more informed purchase decisions, the pressure is on brands to find innovative ways to make the next gen loyal customers. But experts agree millennials can be loyal customers, if your marketing strategy is agile enough to meet their changing needs.

Leadership

What You Need to Know to Hire, Manage and Market to Millennials

Generation Y is a complicated bunch. Many millennials are over-educated, under-employed and carry debt greater than their annual salaries -- yet your future hinges on them. Whether you need to hire them or sell to them, this infographic looks at common traits of millennials as both employees and consumers.

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Blog Posts

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Insightful article from an AdTech perspective

Mehdi Partika

Predictions 2018: 5 ways the CMO role will change

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Sounds like a bunch of convoluted business bullshit with no real substance or value. Business people deluding themselves into thinking th...

Bupa Customer

Best CX Companies List profiles: Bupa's Voice of the Customer project

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This partnership seems to bring a lot of benefits.

Uk Driver

Deloitte announces new agency partnership to expand digital reality capabilities

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It's all about the experience and it seems that understanding is finally full tilt!

Danny Mack

Building a robust digital customer experience

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I am going to visit Australia))) nice place ... one of the most attractive

Carly Julia

Tourism Australia aims for youth travel market with dedicated news channel

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