Marriott

Strategy

Marriott creates new loyalty program following hacking scandal

In the wake of the data breach which saw 500 million guests' information hacked via its Starwood network, Marriott International has unveiled Marriott Bonvoy, a new customer loyalty program brand replacing its current offerings, Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest.

Digital Marketing

Brand reputation: Why marketers need to be making data security a priority

​Hot on the heels of the Facebook/Cambridge Analytica data breach comes the news the Marriott has suffered a breach affecting up to 500 million guests and NASA suffered an employee data breach in October. This is on top of PageUp, an Australian SaaS provider, announcing it had suffered a significant security breach in May. Over the years, Yahoo, Google, Equifax and many other companies have suffered the same fate.

Digital Marketing

5 lessons in personalisation from Marriott Hotels

Personalisation has become a catchcry for brands looking to meet modern consumer expectations. The question is: What does it take to deliver tailored experiences successfully and reliably?

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2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

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Author, consultant

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