Marriott

Strategy

Marriott creates new loyalty program following hacking scandal

In the wake of the data breach which saw 500 million guests' information hacked via its Starwood network, Marriott International has unveiled Marriott Bonvoy, a new customer loyalty program brand replacing its current offerings, Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest.

Digital Marketing

Brand reputation: Why marketers need to be making data security a priority

​Hot on the heels of the Facebook/Cambridge Analytica data breach comes the news the Marriott has suffered a breach affecting up to 500 million guests and NASA suffered an employee data breach in October. This is on top of PageUp, an Australian SaaS provider, announcing it had suffered a significant security breach in May. Over the years, Yahoo, Google, Equifax and many other companies have suffered the same fate.

Digital Marketing

5 lessons in personalisation from Marriott Hotels

Personalisation has become a catchcry for brands looking to meet modern consumer expectations. The question is: What does it take to deliver tailored experiences successfully and reliably?

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Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

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clearly someone who's jealous and only comments from the safety of being behind their keyboard

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haters gonna hate

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