Lego Group

Digital Marketing

How Lego infuses social media marketing with play

Lego is a brand synonymous with play. Indeed, its name is derived from the Danish words for ‘play well’ – leg godt. So it is perhaps not surprising to hear senior global director at Lego Group, Lars Silberbauer, uses similar language when referring to his own job.

Digital Marketing

Lego becomes world's most powerful brand

Lego has become the world’s most powerful brand while Woolworths is still Australia’s most valuable, according to the latest results from Brand Finance.

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