A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Digital Marketing
With the swiftness of response by social media giants to remove President Trump’s from their platforms following the violent attack on Washington DC last week, it was easy to lose sight of other news around brands choosing to use – or not use – these platforms. Yet just before Christmas, Unilever confirmed it will cease its boycott of social media platforms and recommence its presence from January 2021.
Digital Marketing
Ecommerce has gone from strength to strength across Australia off the back of the COVID-19 global pandemic and rapidly accelerated digitisation in 2020, several new reports highlight.
Digital Marketing
The sharp declines seen across global advertising spend thanks to the COVID-19 pandemic are less significant than first thought, two fresh reports claim.
Digital Marketing
Building the right creative approach and assets required are the biggest challenges NRMA has faced in taking advantage of smart TV advertising, its media lead says.
Digital Marketing
So profound are the changing dynamics in the online world - the increasing shift to digital and the ongoing disruption of the coronavirus - brand safety givens are being rapidly overturned and even discarded.
Digital Marketing
Global ad spend will fall by almost 12 per cent this year (excluding US political advertising), but this will be followed by growth of 8.2 per cent on a comparable basis next year, according to GroupM’s twice yearly This Year, Next Year report.
Digital Marketing
In the wake of increased digital marketing following mandatory isolation, new research shows six in 10 consumers are less inclined to use a product if their data is used for any purpose.
Digital Marketing
In just weeks, Australian advertisers will get what many in the industry see as a game-changing capability for gauging what modern television consumption, reach and frequency truly looks like.
Digital Marketing
The latest GroupM global media and advertising forecasts show continued deceleration in advertising growth in 2020 off the back of slowdown this year.
Digital Marketing
CMO has filled our virtual sack with Christmas campaigns from the supermarket chains and big retailers to department stories and even the postal service to see how they’re sharing the message of Christmas this year. And we’ve canvassed some industry insiders and experts who share their reactions and analysis on this year’s batch of Christmas campaigns.
Digital Marketing
Agency and industry players who haven’t yet grasped how important marketing and advertising software systems are in the industry’s long-term future risk falling into the same trap their predecessors did when they failed to recognise digital’s significance.
Digital Marketing
Global ad fraud is worth $22.4 billion and Australia and the Asia-Pacific region, excluding China and Japan, accounts for 1 per cent of the share of ad fraud, according to new research from GroupM.
Digital Marketing
If there's one thing about marketing that can be said to be constant, it's that it always changes. With new technologies, such as voice, AI, machine learning, virtual reality, augmented reality, natural language processing and facial recognition, about to become mainstream, it can feel as marketers, that we are always chasing our tails.
Digital Marketing
Australia’s ad spend is expected to grow by 4.4 per cent to $17.2 billion in 2019 off the back of strong display advertising investments and as TV records its first growth in six years.
Digital Marketing
The makers behind a new addressable TV solution bringing owned and third-party data to TVC media buying say the tool will finally give marketers the ability to target broadcast audiences as granularly as they do in other digital channels.
Leadership
There’s no doubt the media industry is going through fundamental change, and agencies are at the pointy end of the stick. The list of challenges is a hefty one: Ad viewability and adblocking, trust erosion around media agency charging practices, changing client relationships thanks to digital and customer data disruption and an adtech explosion, to name a few.
Social Media
GroupM has joined forces with Twitter to kick off beta trials of its first 100 per cent viewability campaigns on the social media platform.
Digital Marketing
Digital ad spend might be growing by double digits, but GroupM has still written down its global ad expenditure forecast for 2016 from 4.5 per cent to 4 per cent after witnessing slowing growth in the emerging markets of China and Brazil.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been