Digital Marketing
All the latest martech and adtech news from Zendesk, Cognigy, Contentsquare, DoubleVerify, Brandcrush, Netcore, NielsenIQ, Qualtrics and Freshworks.
Strategy
Ever-increasing competition in products and services means brands must appeal to customers on every level to maintain their loyalty.
Strategy
There’s much to be said for the commercial benefits of providing exceptional customer support. But no matter how that support is provided, there is always a cost somewhere.
Digital Marketing
With the impending demise of third-party tracking cookies, marketing through contextual targeting is gaining a renewed importance. CMO talks to several in the industry about the opportunities and challenges in the shift to contextual marketing.
Digital Marketing
All the latest martech and adtech news this week from Relay42 and Tapad, MetaCX, Dun & Bradstreet, HCL Technologies, Freshworks and TCS, Contentful, Yabb and Eyeota
Digital Marketing
The coronavirus pandemic is affecting everyone the world over, bringing unprecedented disruptions and challenges both to the way we work and the way we live. Marketers seeking new tools for navigating the changing operating environment will find many martech outfits have been quick to retool solutions to meet the coronavirus challenges.
Digital Marketing
All the latest martech and adtech news this week from Freshworks, Intercom, Contentful, Sprinklr, Tableau, Validity, Dynamic Yield and Thunderhead
Digital Marketing
All the latest martech and adtech news this week from Acquia, Confirmit, Xandr, Drift, Freshworks, HubSpot, Aprimo, Blis, AgilOne and Big IDea.
Digital Marketing
All the latest martech and adtech news this week from Pitney Bowes, Leadspace, Salesforce, Zendesk, RollWorks, AdRoll, Freshworks, AdKernel, AdSecure, SparkPost, Automattic, ZBS CRM, and more.
Digital Marketing
All the latest martech and adtech news this week from Verint, Freshworks, Hoozu, Salesforce, Datorama, Hootsuite, Zendesk, Qualtrics, Tableau, LinkedIn and Acquia.
Digital Marketing
All the latest martech and adtech news this week from ForgeRock, Verint, Optimove, Freshworks, FullStory, Quantum Metric, SugarCRM, Khoros and more.
Digital Marketing
All the latest martech and adtech news this week from Outbrain, Engagio, RollWorks, Zoho, Delacon, Domo, Freshworks, 90 Seconds, PubMatic, Lotame and Lytics.
Digital Marketing
All the latest martech and adtech news this week from Freshworks, Microsoft, Salesforce, Datorama, Cision, PubMatic, Qlik, Zeta Global, Blippar, and more.
Strategy
Freshworks CEO and founder, Girish Mathrubootham, is on a mission: To build the ultimate, all-encompassing customer engagement management platform.
Strategy
Increased sales conversion, more efficient customer service support and better business decision making are just some of the benefits Progressive Direct claims it’s experiencing after overhauling customer management systems internally.
Strategy
Marketing and customer experience professionals looking to artificial intelligence (AI) to improve their organisation’s customer game are going to have to find a way to work with IT or risk missing out on the real benefits of the emerging technology.
Digital Marketing
All the latest martech and adtech news from IBM, MediaMath, Freshworks, Localz, dotmailer, Appboy, HubSpot, GMC Software and Slack.
Digital Marketing
All the latest martech and adtech news from Adobe, Marketo, Google, Qualtrics, Freshworks, Wrappli, Amplero, Meltwater and Cake.
Digital Marketing
All the latest martech and adtech news this week from Zeta Global, Sizmek, Rocket Fuel, Marketo, Campaign Monitor, Freshworks, Integrate, YomConnect and DataXu.
Digital Marketing
Cloud-based customer service software Freshdesk has created new ‘umbrella brand’, Freshworks, bringing together its growing suite of business software designed to help companies better engage and communicate with their customers and employees.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”
Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.
I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.
Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...
Caroline Scott
7 ways CMOs can improve their customer engagement game
Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...
Quent Sinder
Why empowering others can help make you a great leader
CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...
Anna Janicka
Sensis rebrands to Thryv and brings business software to Australian SMBs
AI Leasing Assistants have finally arrived for the multifamily industry. With so many to choose from it can be hard to figure out which i...
Alice Labs Pte. Ltd.
CMO's top 8 martech stories for the week - 6 May 2021
Nowadays, when everything is being done online, it is good to know that someone is trying to make an improvement. As a company, you are o...
Marcus
10 lessons Telstra has learnt through its T22 transformation