Digital Marketing
All the latest martech and adtech news this week from Verint, Freshworks, Hoozu, Salesforce, Datorama, Hootsuite, Zendesk, Qualtrics, Tableau, LinkedIn and Acquia.
Digital Marketing
All the latest martech and adtech news this week from ForgeRock, Verint, Optimove, Freshworks, FullStory, Quantum Metric, SugarCRM, Khoros and more.
Digital Marketing
All the latest martech and adtech news this week from Outbrain, Engagio, RollWorks, Zoho, Delacon, Domo, Freshworks, 90 Seconds, PubMatic, Lotame and Lytics.
Digital Marketing
All the latest martech and adtech news this week from Freshworks, Microsoft, Salesforce, Datorama, Cision, PubMatic, Qlik, Zeta Global, Blippar, and more.
Strategy
Freshworks CEO and founder, Girish Mathrubootham, is on a mission: To build the ultimate, all-encompassing customer engagement management platform.
Strategy
Increased sales conversion, more efficient customer service support and better business decision making are just some of the benefits Progressive Direct claims it’s experiencing after overhauling customer management systems internally.
Strategy
Marketing and customer experience professionals looking to artificial intelligence (AI) to improve their organisation’s customer game are going to have to find a way to work with IT or risk missing out on the real benefits of the emerging technology.
Digital Marketing
All the latest martech and adtech news from IBM, MediaMath, Freshworks, Localz, dotmailer, Appboy, HubSpot, GMC Software and Slack.
Digital Marketing
All the latest martech and adtech news from Adobe, Marketo, Google, Qualtrics, Freshworks, Wrappli, Amplero, Meltwater and Cake.
Digital Marketing
All the latest martech and adtech news this week from Zeta Global, Sizmek, Rocket Fuel, Marketo, Campaign Monitor, Freshworks, Integrate, YomConnect and DataXu.
Digital Marketing
Cloud-based customer service software Freshdesk has created new ‘umbrella brand’, Freshworks, bringing together its growing suite of business software designed to help companies better engage and communicate with their customers and employees.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.
According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.
Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...
Clyde Griffith
Forget customer experience, human experience is marketing's next frontier
Great tips for tops skills need to develop and stay competitive
Nick
The top skills needed to stay competitive in a rapidly changing workforce
The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...
Heather
It’s time for marketers to rethink their approach to ‘loyalty’
Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...
Holly Smith
Adidas taps data and technology smarts to build personalised digital engagement with consumers
clearly someone who's jealous and only comments from the safety of being behind their keyboard
Peter Sibson
The purpose of purpose - Brand science - CMO Australia