A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Digital Marketing
Highly engaged local and international audiences and influencers, strategic marketing content and an appreciation for the power of online engagement are just a few legacies La Trobe City Council has secured after delivering its annual rose festival virtually.
Having had to rethink its marketing plan to suit the COVID-19 climate and build engagement outside of physical events, Fever-Tree has kicked off its largest advertising campaign to date to woo Australian consumers.
Digital Marketing
Brands spent somewhere well above $750 million sponsoring sporting events and clubs in Australia in 2019. That number was on track to be bettered in 2020 thanks to the benign economic climate and the Tokyo Olympics.
Digital Marketing
SAP’s head of marketing A/NZ, Rushenka Perera, is a big believer in brand building in a time of downturn and crisis. Why is why she’s committed to brand-led activities during the COVID-19 pandemic.
Strategy
Thousands of WW’s (formerly Weight Watchers) A/NZ members have made the switch from face-to-face studio engagement to virtual workshops after the company translated its physical engagement offering to digital globally in just five days.
Digital Marketing
Patreon’s original event was scheduled to happen in a house on Rainey Street during the South by Southwest (SXSW) event over three days, but was cancelled when everything shut down due to the restrictions imposed to limit the spread of coronavirus.
Digital Marketing
The long-term impact of the COVID-19 lockdown on the Australian events industry won’t be known for some time, but one immediate outcome is the rapid rise in interest in virtual conferences.
Digital Marketing
All the latest martech and adtech news this week from Lotame, InSites, Twilio, Lunar, Zoho, Squelch, Integrate and DoubleVerify.
Social Media
Few sports let you get just meters from Olympic athletes while standing with sand between your toes. So when surfing makes its Olympic debut at the 2020 Tokyo games, it will be an important milestone for a sport that has steadfastly refused to bend to the kind of corporatisation that has beset many others.
It’s been said Formula 1 racing is not something a spectator watches, but something that they feel, as 1000 horsepower thunders past them at more than 350 Kmph.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system