Media organisations and industry commentators have responded scathingly to news Facebook is restricting publishers and people in Australia from sharing or viewing Australian and international news content as a consequence of Australia’s News Media Bargaining Code.

Marketers needs to rid themselves of the idea that third-party data is bad and first-party data is good and instead focus on improving their access to ‘good’ data - full stop. And that means transparency and consent.

It’s a business objective many FCMG and B2C brands will be all-too- familiar with: How to increase sales and household penetration of products. For Care Pharmaceuticals head of marketing A/NZ, Daniela Fra, this was the catalyst for what became an ambitious shift of Hydralyte’s advertising away from TV and above-the-line to a digital-first media strategy and approach.

​Global ad fraud is worth $22.4 billion and Australia and the Asia-Pacific region, excluding China and Japan, accounts for 1 per cent of the share of ad fraud, according to new research from GroupM.

Marketers are looking at new metrics to measure digital media placement to better prove its effectiveness and increase budgets, according to a new report. ​

​Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically. According to Zenith’s Programmatic Marketing Forecasts, programmatic ad spend is also set to grow 19 per cent next year, reaching US$84 billion globally or 62 per cent of digital media expenditure, with Australian programmatic spend to reach US$1.64 billion next year.

From the humble newspaper to the latest in digital media channels, News Corp’s innovation journey has moved leaps and bounds in order to survive in today’s increasingly disrupted multi media landscape.

As CMOs take on a more strategic role in the c-suite, they will need to broaden their technical skills and expertise to understand big data analytics, customer online experience, social media and more.