​The latest iteration of Yarra Trams’ safety campaign launched recently with a new theme ‘Wherever you’re from, this is how we tram’ which targets people visiting Melbourne from out of town or overseas with safety messages.

TAL’s head of CRM, Mike Nixon, is the first to admit the group’s marketers got a little too excited when they deployed their shiny new campaign management platform. It’s been a hefty lesson that’s pervaded every aspect of process, approach and strategy since.

​Specialty Fashion Group (SFG) has rolled out a new campaign management platform, unified its website back-end and restructured ecommerce and customer insights teams as part of efforts to improve its customer and omni-channel approach.

Knowing when to send its members offers based on their interests, frequency of engagement, category of entertainment and lifecycle is taking centre stage at last-minute ticket seller, TIX Group, thanks to its campaign management platform.

Havas Media’s Australian CEO says its launch of a data-driven ‘quality barometer’ for campaign measurement and compliance globally will bring much-needed transparency into the brand-agency-media owner relationship.

A growing disconnect between brand and customer behaviour has proved the trigger for a marketing technology overhaul at US department store chain, JC Penney.

If you have seen Accenture Interactive's latest report, you’ll know that while several CMOs and CIOs find their relationship to be mutually beneficial, plenty more still haven’t worked out how to bridge the gap between the two sides.

The retail space is undergoing a transformation thanks to digital disruption. As customers increasingly become digitally connected and communicative, retailers need to embrace both an omni-channel sales strategy, as well as a unified customer engagement approach to keep winning them over. It’s this digital track that the director of multi-channel at Athlete’s Foot, Mark Teperson, is running right now.

Australia-based Greater Building Society has begun implementing SAS’s Campaign Management in a bid to improve and expand its customer marketing efforts.