Digital Marketing
Intelligent campaign segmentation to give customers what they want is finally becoming a reality for The Lottery Office after making the leap into a new marketing orchestration platform.
Digital Marketing
All the latest martech and adtech news from Insider, Metadata.io, Adriel, Smartsheet, DoubleVerify, Nielsen, Sinch, Snowflake and Streamlit.
Digital Marketing
All the latest martech, customer and adtech news from Sitecore, Litmus, Quadient, Verint, 4D, ResultsCX, vFairs and Act-On Software
Digital Marketing
Getting some pork on your fork just got a bit easier thanks to a new ready-to-eat roast pork offering from Riverina-based producer, Riverview Farms. The Riverview Farms Pork Roast with Crackle product is sold cooked, hot and ready to eat, much like the hot chickens many consumers buy each week. And it’s all part of a highly organised approach to brand marketing for the food brand.
Strategy
The latest iteration of Yarra Trams’ safety campaign launched recently with a new theme ‘Wherever you’re from, this is how we tram’ which targets people visiting Melbourne from out of town or overseas with safety messages.
Digital Marketing
TAL’s head of CRM, Mike Nixon, is the first to admit the group’s marketers got a little too excited when they deployed their shiny new campaign management platform. It’s been a hefty lesson that’s pervaded every aspect of process, approach and strategy since.
Strategy
Specialty Fashion Group (SFG) has rolled out a new campaign management platform, unified its website back-end and restructured ecommerce and customer insights teams as part of efforts to improve its customer and omni-channel approach.
Digital Marketing
Knowing when to send its members offers based on their interests, frequency of engagement, category of entertainment and lifecycle is taking centre stage at last-minute ticket seller, TIX Group, thanks to its campaign management platform.
Digital Marketing
Havas Media’s Australian CEO says its launch of a data-driven ‘quality barometer’ for campaign measurement and compliance globally will bring much-needed transparency into the brand-agency-media owner relationship.
Digital Marketing
A growing disconnect between brand and customer behaviour has proved the trigger for a marketing technology overhaul at US department store chain, JC Penney.
Leadership
If you have seen Accenture Interactive's latest report, you’ll know that while several CMOs and CIOs find their relationship to be mutually beneficial, plenty more still haven’t worked out how to bridge the gap between the two sides.
Digital Marketing
The retail space is undergoing a transformation thanks to digital disruption. As customers increasingly become digitally connected and communicative, retailers need to embrace both an omni-channel sales strategy, as well as a unified customer engagement approach to keep winning them over. It’s this digital track that the director of multi-channel at Athlete’s Foot, Mark Teperson, is running right now.
Digital Marketing
Australia-based Greater Building Society has begun implementing SAS’s Campaign Management in a bid to improve and expand its customer marketing efforts.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
