Leadership
The a2 Milk Company has confirmed former Danone consumer marketing director, Edith Bailey, as its new chief marketing officer to commence later this year and revealed an interim CMO in the meantime.
Leadership
Australian milk producer, The a2 Milk Company, is on the hunt for a new global chief marketing officer after confirming the departure of longstanding executive, Susan Massasso.
Leadership
Marketing leaders from the tourism, banking and FMCG sectors have taken out top three honours in the fourth-annual CMO50 for 2018.
The a2 Milk Company is an A/NZ success story, rapidly growing to $8 billion market capitalisation and NZ$922 million in revenue in the 2018 financial year.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
