In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Louise is a global marketing executive with a career spanning 25 years in transformative marketing roles across manufacturing, mining, financial services and now sport and health.
Louise is leading the establishment of the marketing function and capability at the Australian Sports Commission and the transformational strategy to shift Australians’ connection with sport and health. Prior to the Australian Sports Commission, Louise most recently was Group General Manager Marketing at ANZ, having spent the past decade leading marketing in the Australian and group divisions.
Louise was responsible for delivering the transformative group wide marketing program to drive the ANZ Asia-Pacific expansion and more recently the move to a digitally focused business.
Prior to this, Louise held numerous global sales and marketing leadership roles with BHP Billiton including the development of the BHP Billiton global brand following the integration of BHP and Billiton plc.
Distributed through CMO from IDG, this special podcast series by BrandHook explores customer intimacy, what makes a great customer experience and which brands Australian leaders think are doing it well. It does this by asking leading brand makers 7 key questions about what makes excellent CX tick.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems ...
The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now.
The current world pandemic, COVID-19, and its tragic effects has created different and challenging situations for nearly every business. Every business sector is affected differently, depending on the nature of what your place in the world, creating the most unique situation most of us have ever and will ever experience during our professional lives.
People whose personal details and experiences signal they come from racially diverse backgrounds are less likely than anglo or Caucasian candidates to make it through the first cut in recruitment processes. Even if the organisation says it values diversity.
The impact of coronavirus is far reaching with the true impact on the economy and businesses is unknown. While there are a few categories and brands experiencing growth, for the most part the crisis is wreaking havoc for large and small operators across many sectors including entertainment, tourism, retail, fitness, services and the list goes on.
Why these voice assistants are so popular nowadays? Maybe I should get one too? I am really curious.
Jill Kim
Aussie brands jump on voice-interaction bandwagon following Amazon Alexa's local launch
Your page is very helpful. Thank you for sharing with us
Eriona Ajvazi
10 brands making a positive difference to a world in crisis
Extremely insightful and well written. Thanks for the great article!
Nicole Brodie Nahum
Why COVID-19 makes it more important than ever to move at the speed of the consumer
Blockchain is one of the fastest growing technology in today's digital era. Industries like banking and finance are already using blockch...
Aniket Singh
Can blockchain deliver on its big advertising promises?
Great article Emma. So many gems in there. Awesome to have you in the team!
One Small Step Collective
Why COVID-19 makes it more important than ever to move at the speed of the consumer