A business that cares about its customers is an easy thing to say; it’s much harder to do.
In Episode 6 of this new podcast series, BrandHook MD, Pip Stocks, talks with MYOB’s creative chief, Stanley Johnson, about the importance of creating in order to solve the customer problem.
In a career spanning over 20 years, Stanley has held creative director roles at major agencies in London and Melbourne. Three and a bit years ago, he was approached about a newly created role of creative director at MYOB. Under his creative leadership, MYOB was named Australia’s Most Innovative Large Company by Fairfax Media.
Stanley was a member of the ADMA Agency Council, where he introduced an industry-wide mentor scheme, and co-founded the ADMA Creative School in Melbourne. He also helped establish JUNIOR, to assist young people looking to enter the creative industries. His work has been recognised at Cannes, London, New York, and locally at MADC and ADMA.
Distributed through CMO from IDG, this 11-part podcast series by BrandHook explores customer intimacy, what makes a great customer experience and which brands Australian leaders think are doing it well. It does this by asking leading brand makers 7 key questions about what makes excellent CX tick.
This new editorially-led research program, Australia’s Digital Marketing and Customer Experience Maturity, was produced by ...
This year’s Cannes Lions program is packed full of data, robots, algorithms, voice technology, blockchain, virtual reality, artificial intelligence and machine creativity. But I’m just as interested in more subtle trends and insights.
Customer experience is eclipsing product as a competitive differentiator. CMOs are recognising this shift and talking the talk. But are they also walking the walk?
Much of the talk in the industry is focused on the limited amount of time that screens have left in our lives.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
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