A business that cares about its customers is an easy thing to say; it’s much harder to do.
In Episode 6 of this new podcast series, BrandHook MD, Pip Stocks, talks with MYOB’s creative chief, Stanley Johnson, about the importance of creating in order to solve the customer problem.
In a career spanning over 20 years, Stanley has held creative director roles at major agencies in London and Melbourne. Three and a bit years ago, he was approached about a newly created role of creative director at MYOB. Under his creative leadership, MYOB was named Australia’s Most Innovative Large Company by Fairfax Media.
Stanley was a member of the ADMA Agency Council, where he introduced an industry-wide mentor scheme, and co-founded the ADMA Creative School in Melbourne. He also helped establish JUNIOR, to assist young people looking to enter the creative industries. His work has been recognised at Cannes, London, New York, and locally at MADC and ADMA.
Distributed through CMO from IDG, this 11-part podcast series by BrandHook explores customer intimacy, what makes a great customer experience and which brands Australian leaders think are doing it well. It does this by asking leading brand makers 7 key questions about what makes excellent CX tick.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
