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Getting Intimate with CX Ep 3: Fostering curiosity with Jee Moon, VP of marketing, Luxottica
- 31 July 2017
- 0:24:36
- Download MP3
In Episode 3 of this new podcast series, BrandHook MD, Pip Stocks, talks with Jee Moon about what helps foster consumer curiosity around your brand.
Currently the vice-president of marketing for Luxottica brands, OPSM and Laubman and Pank, leading optical retailers in A/NZ, Jee's career spans multiple sectors and geographies. She has worked across Consumer Technology, Telecommunications, Banking and Retail on brands like Canon, Dell, Vodafone and Westpac in the US, Europe, UK and Australia.
A self-professed ‘one-trick-pony’, Jee's specialisation is in leading brands through transformations. Brands needing a revitalisation of their strategy and positioning have called upon her to architect the change and champion it through the culture and customer experience.
Distributed through CMO from IDG, this 11-part podcast series by BrandHook explores customer intimacy, what makes a great customer experience and which brands Australian leaders think are doing it well. It does this by asking leading brand makers 7 key questions about what makes excellent CX tick.
I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...
Ekaterina Khramkova
Forget customer experience, human experience is marketing's next frontier
Thank you, so do I.
David Freeman
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Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...
David Freeman
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I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??
Harry
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Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...
Krisy
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