In Episode 3 of this new podcast series, BrandHook MD, Pip Stocks, talks with Jee Moon about what helps foster consumer curiosity around your brand.
Currently the vice-president of marketing for Luxottica brands, OPSM and Laubman and Pank, leading optical retailers in A/NZ, Jee's career spans multiple sectors and geographies. She has worked across Consumer Technology, Telecommunications, Banking and Retail on brands like Canon, Dell, Vodafone and Westpac in the US, Europe, UK and Australia.
A self-professed ‘one-trick-pony’, Jee's specialisation is in leading brands through transformations. Brands needing a revitalisation of their strategy and positioning have called upon her to architect the change and champion it through the culture and customer experience.
Distributed through CMO from IDG, this 11-part podcast series by BrandHook explores customer intimacy, what makes a great customer experience and which brands Australian leaders think are doing it well. It does this by asking leading brand makers 7 key questions about what makes excellent CX tick.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how ...
In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
OK, so you’re probably thinking: “Here comes another article to badger me about living in my bubble.” And also, “I bet this bubble-bashing piece will go on to explain how I can achieve better results through some heady dose of new life experiences, new routines and annoyingly different opinions on social media.”
Every day, there are new predictions and studies on the future of work, the state of the economy and the unfolding global pandemic. All of which creates uncertainty and heightens the imperative of effective leadership.
I've worked in brand and marketing for more than 20 years. But there’s one area where I’ve found myself going around in circles and I must admit I'm becoming increasingly confused.
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