Webinar

CMO webinar | Elevating marketing's impact through data-driven innovation

Never before have marketers had such a wealth of data and technology at their disposal to execute highly effective marketing activity. It’s marketers who can sit at the forefront of digital transformation, driven by changing customer needs and growing demand for personalised, relevant engagement. Yet shortening CMO tenure, an erroneous view of marketing as a communications and advertising function, and short-term thinking valuing performance over brand building can rob marketing of its rightful strategic standing as a company innovator. We all know marketing with a big “M” has the potential to drive growth and solid customer-led results. So how do marketing leaders harness the transformation occurring in their own function to better prove their worth to the rest of the business? What does it take to turn marketing from cost centre to impactful innovation leader? In this special webinar, CMO and our sponsor, AWS, discuss marketing’s role spearheading digital innovation, and ways to employ data-driven capabilities including AI and machine learning to drive success. This event includes an exclusive fireside chat with Amazon VP worldwide marketing and Prime, Neil Lindsay, on the group’s marketing transformation and his team’s ability to utilise data to deliver innovative marketing, followed by a panel discussion featuring: Former National Australia Bank CMO and current Verizon president at Publicis Groupe, Andrew Knott; Seven West Media chief revenue officer and director of Olympic, Paralympic and Commonwealth Games event director, Kurt Burnette; and Tennis Australia Chief Insights and Marketing Officer, Josie Brown.

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