Webinar

CMO webinar | Elevating marketing's impact through data-driven innovation

Never before have marketers had such a wealth of data and technology at their disposal to execute highly effective marketing activity. It’s marketers who can sit at the forefront of digital transformation, driven by changing customer needs and growing demand for personalised, relevant engagement. Yet shortening CMO tenure, an erroneous view of marketing as a communications and advertising function, and short-term thinking valuing performance over brand building can rob marketing of its rightful strategic standing as a company innovator. We all know marketing with a big “M” has the potential to drive growth and solid customer-led results. So how do marketing leaders harness the transformation occurring in their own function to better prove their worth to the rest of the business? What does it take to turn marketing from cost centre to impactful innovation leader? In this special webinar, CMO and our sponsor, AWS, discuss marketing’s role spearheading digital innovation, and ways to employ data-driven capabilities including AI and machine learning to drive success. This event includes an exclusive fireside chat with Amazon VP worldwide marketing and Prime, Neil Lindsay, on the group’s marketing transformation and his team’s ability to utilise data to deliver innovative marketing, followed by a panel discussion featuring: Former National Australia Bank CMO and current Verizon president at Publicis Groupe, Andrew Knott; Seven West Media chief revenue officer and director of Olympic, Paralympic and Commonwealth Games event director, Kurt Burnette; and Tennis Australia Chief Insights and Marketing Officer, Josie Brown.

Please sign in with LinkedIn or Facebook or supply your email address to sign up with our member system and access the content.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.
[[ message ]]
Or
[[ message ]]

Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Latest Videos

More Videos

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Here’s an article on solving the most complex customer queries without a delay. Hope it helpswww.engati.com/blog/address...

soham

How to manage social media during Covid-19

Read more

Thank you for explaining the rules. This article covers the principles of design, which arrange the elements of art into a composition. ...

Pierce Fabreverg

Reports: Brands have an important role to play during the COVID-19 crisis - if they're useful

Read more

Blog Posts

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Winning means losing in the game of customer retention

At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.

Linda O'Grady

Data Strategy Partner & Business Partner, CX Lavender

Sign in