Stories by Lauren Brousell

Digital Marketing

NFL teams test virtual reality at 2015 training camp

Among all the talk of rookies, holdouts, fresh starts and, of course, the never-ending Deflategate conversation, there's buzz around a new topic at NFL training camps this year: virtual reality (VR). Several teams in the NFL are testing VR during summer practices in hopes of giving players new perspectives, in-depth data during film studies and a leg up on the competition.

Digital Marketing

5 Things You Need to Know About Geofencing

This location-based mobile service lets marketers send messages to smartphone users when they enter a defined geographic area, such as a shopping mall.

How Gamification Reshapes Corporate Training

If you have a hard time getting employees to attend corporate training, maybe you need to add a little fun. To motivate workers to attend training courses, Deloitte put its course catalog online and added gamification. Badges? Turns out you do need stinkin' badges.


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Learn from the Mavericks

Competition is increasing, the pace of change is getting faster and digital technology is disrupting ...

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Blog Posts

To DMP or not to DMP?

There are plenty of brands that can benefit from plugging into a data management platform. But should you engage an agency to run one or bring it in-house?

Ben Willee and Richard Taylor

Spinach Advertising

Innovations in retail will bring creative and technology closer than ever

While approaching a customer in a shop and asking what you can help them with is Retail 101, how many of us actually enjoy being approached? Generally, you have to give the forced, fake smile and say, “Just browsing, thanks,” while screaming on the inside, “just leave me alone!” Maybe it’s just me?

Jason Dooris

CEO and founder, Atomic 212

There’s a brand in my digital soup

Not a day passes by in the life of business executives where digital innovation or the prospect of disruption is not front of mind. This in turn, drives an unrelenting flow of questioning, discussion and strategy papers.

Jean-Luc Ambrosi

Author, marketer

I need to be reborn before i can grow up & become a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

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I hope The Block, will continue for many many more seasons.When i die, & grow up, I want yo come back as a contestent.

Kaye Peterkin

Channel Nine's content now streamed digitally on 9Now

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Sounds a bit confusing, but also like there're quite a few benefits. So, it's a good idea to link it with crm and marketing automation? D...

Kirsten

To DMP or not to DMP? - Marketing automation - CMO Australia

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Marjorie Campbell

Talk to me, Facebook! Social net buys speech recognition company

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This would have the be the worst company to ever use. They never get back to you, they over promise and under deliver and when you questi...

Samantha Colbert

Aussie entrepreneur Nick Bell sells WME Group to Melbourne IT

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