Iconic music publication, Rolling Stone, has a new collab with boutique brewer, Young Henrys, with the Sydney-based brewery announcing the launch of The Unifier beer. The limited-edition beer is inspired by music’s power to bring people together throughout the ages and marks Rolling Stone’s first co-branded collaboration with an Australian craft beer.
A two-speed recovery from the COVID advertising downturn is underway in the local ad market, with advertisers showing clear preferences for media less impacted by the pandemic, according to the latest Standard Media Index (SMI) report.
All the latest martech, customer and adtech news from 6sense, Acquia, Neustar, Tableau, Impact, Outbrain, Blippar and ActionIQ
As the COVID crisis revealed the critical need for businesses to have a strong digital strategy in order to evolve and meet new demands, Iron Mountain knew the time was right for a rebrand.
Domino’s is on the hunt for a new ANZ Chief Marketing Officer following the resignation of Allan Collins, who has been in the role for almost 15 years. In 2016, Collins was number one in CMO’s CMO50 and made it into the top 50 in several years.
Technology and professional services business, Capgemini, has completed the acquisition of RXP Services, a move that expands its operations in Australia and strengthens its ability to provide end-to-end digital solutions to clients across the region at scale. The acquisition also reinforces its strategic partnerships with Microsoft, ServiceNow and Salesforce.
All the latest martech, customer and adtech news from Optimizely, Crownpeak, Hopin, Criteria, Xandr, Contents, Act-On Software and Swell
When people think of an ethical company, Patagonia will often come to mind. It takes a minimalist approach to its environment impact with its materials and recycling and reuse policies for instances. It’s also a B Corp organisation, but it’s not alone on this. There’s a growing number of organisations looking to prove their credentials as businesses that care about more than just profit. So is doing good also good business sense?
Repco Supercars Championship has signed a new three-year partnership with Taboola to add content recommendations to its digital offering.
Across technology, media and telecommunications, innovation is being driven by the global pandemic’s economic and societal impacts, resulting in intensifying growth in video, virtual (VR), and cloud technologies, according to the latest Deloitte Australia Technology, Media & Telecommunications (TMT) Predictions report.
Coles is launching a new sustainability strategy built around the theme of ‘Together to Zero’, which includes targets to further reduce greenhouse gas emissions, a commitment to 100 per cent renewable electricity and sets a course to net zero greenhouse gas emissions.
The next 12 months represent the biggest, most exciting opportunity retailer marketers have ever had. This unprecedented window is an opportunity to innovate like never before.
All the latest martech, customer and adtech news from Impact, Integral Ad Science, Verint, Confirmit and FocusVision, HypeAuditor, Bristlecone and Sitecore, Silverbullet and Talend
BT recently launched a 24/7 online virtual assistant ‘Blue’, which supports advisers and their clients seeking immediate responses to common questions, step-by-step guides and connecting people to one of our specialised support teams. The chatbot is learning ‘on the job’ and in a single week has helped over 900 people and responded to more than 2000 queries for the financial services company.
Podcasting and streaming digital audio advertising increased in 2020, according to IAB’s newly released Advertising Audio State of the Nation Report Wave 5.
