National ad spend is showing signs of recovering, with lower declines in June and July and August numbers already showing stronger spending than previous months, according to the latest Standard Media Index data from July.
Making promises and keeping them is the intertwined linked between brand and customer experience, Forrester's Dipanjan Chatterjee says.
Brands that ignore the coronavirus crisis in their advertising do so at their own peril, according to the latest stats on pandemic advertising.
SugarCRM recently acquired artificial intelligence (AI) outfit Node, which leverages CRM and external data sources to deliver improved predictability across businesses. The acquisition fuels Sugar’s time-aware CX platform by forecasting expected outcomes and highlighting previously unforeseen challenges and opportunities.
All the latest martech and adtech news this week from Crunchbase, Salesforce, Smartsheet, Qlik, Zendesk, Informatica, Movable Ink, Signal and TransUnion.
There’s been a sharp growth in online events driven by remote work during the coronavirus pandemic, which could become permanent, according to a new study by Redback Connect.
Esports is competitive, organised video game competitions and it’s the fastest growing sports segment in the world, with some 400 millions of players worldwide. Esports is calculated to be worth in excess of US$1 billion this year, according to research by Newzoo.
A new campaign from the Alcohol and Drug Foundation has been rolled out with a message urging Australians to examine their drinking habits during the COVID-19 pandemic. The integrated campaign, developed by Icon Agency and funded by the federal government, is titled ‘Break the Habit’ and aims to highlight that it takes only around 66 days, on average, to form a habit – roughly the amount of time many Australians spent in lockdown.
A new brand collaboration across the ditch has brought together Australia’s Bundaberg Ginger Beer with Kiwi chocolate brand Whittaker’s to craft a new Ginger Caramel Chocolate.
The first rebranded Ampol sites have been unveiled in two Sydney locations, with both fuel and convenience retail offerings, as part of the brand’s Australian relaunch.
Real-time customer data and an ability to rapidly rethink marketing have been key elements for marketers in the travel and tourism categories as they've looked to manage in the fast-moving COVID-19 crisis.
All the latest martech and adtech news this week from Oracle, Adobe, Validity, UJET and Kustomer, Revcontent, Intercom, Integral Ad Science and Channel Factory, and Longtail UX
How do marketers comprehend what their data means? It’s a constant challenge marketers face and with the emphasis on data-driven decision in marketing growing, it’s becoming more and more important.
A new partnership between adtech outfit, Publift, and data connectivity platform, LiveRamp, offers cookieless authentication to local small and mid-sized publishers. It’s also part of the ongoing adjustments the industry is making with coming retirement of third-party cookies and a greater push for online user privacy.
GetReminded, a new consumer platform for contract, loan, insurance and other renewal reminders, has been steadily adding users while honing the technology and carefully tracking acquisition cost as it gears up /eye its expansion plans.
