All the latest martech and adtech news this week from Oracle, Cheetah, Blis, Sprinklr, ZoomInfo, SAP and Demandbase
Insurance business, DUAL, tapped video to promote mental health awareness, celebrate events, brief staff and stakeholders and keep its unique internal culture alive during the coronavirus lockdown.
Consumer shopping habits formed in lockdown are here to stay, according to Opinium Research, which was commissioned by payments platform Adyen. While COVID-19 has been a huge catalyst for change, it’s also solidified our preference for certain activities, including shopping in-store.
The humble local library, once the domain for school kids and older people checking out a few books, has been transformed into a digital destination, where a customer focus has given rise to improved services and a raft of new digital tools. At least that’s the experience with Casey Cardinia Library, one of Victoria’s largest public library networks.
The Australian Finance Industry Association (AFIA) has implemented a new marketing automation platform, Dynamics 365 Marketing, helping to transform how the organisation engages and communicates with its members.
All the latest martech and adtech news this week from Quad, Aqilliz and Zirca, BIG Outdoor, Oracle, DoubleVerify, Linktree, Lotame and Really Simple Systems
The average time spent on social media has grown by 30 per cent during the COVID-19 crisis, according to an L&A Social census.This increase in social media usage, coupled with the shift towards ecommerce, has created a commercial imperative for brands and businesses to understand consumer behaviour across social platforms, according to the agency.
The delays to the AFL and NRL finals in September, driven by Coronavirus lockdowns, have resulted in an abnormal decline in Australian media Agency ad spend in the month, according to the latest Standard Media Index (SMI) numbers. It has also boosted early October advertising demand with bookings already the strongest since COVID began.
Brightcove is one of the hidden platforms that power online services – sometimes little known to consumers, yet integral to the workings of many digital services. In this case, Brightcove has rolled out its online video platform widely across the web, and its roster of customers includes Nine Digital, Seven Network, TVNZ, Stuff Limited, Bunnings, Deloitte, Department of Education NSW, NAB, SEEK, and Xero.
Thermomix was working towards more digital ways of interacting with customers and doing business. And then then COVID hit. The original process would have taken years, but the pandemic has seen it accelerated to take place over a matter of weeks. Knowing it wouldn’t get it perfect from day one, teams were encouraged to work together and be open to testing new ideas and technologies.
COVID-19 has allowed Julia Edwards-Smith to lead a team to innovate and roll out new products in an ongoing crisis. "Through customer research and data analysis, we identified a new product offering to disrupt ourselves, but also allow Victorian healthcare workers to feel safer driving to work," explained Edwards-Smith. To do this, a short‐term lease has been developed for essential workers to increase flexibility and reduce the need to take public transport to and from frontline facilities. The MVP has just been rolled out to a number of hospitals across Victoria.
During Vivianne’s first 30 days at Hudson, her goal was to quickly make an impact with an innovative and quick-to-market campaign, designed to really drive revenue. Setting out to find out what the pain points and opportunities were for the business, she quickly discovered that a line of business, Talent Management (TM) and Graduate Assessment, needed a way to generate new leads.
This year has proven to Tony Quarmby his marketing team is even more resilient than he hoped. "Working in an industry that’s on its knees due to COVID-19 and coming in to work every day single-mindedly focused on supporting local businesses, who employ one in eight Territorians, has been a challenge but with new campaign approaches, incentive sales schemes and business support programs they have reacted stoically," he told CMO. "Even when their roles have changed and uncertainty has permeated the office they have remained focused on delivering the necessary outcomes."
One of the hardest decisions the Brownes Dairy marketing team had to make during the first COVID lockdown in March was responding to consumer panic buying. “When we found out our customer service team were fielding calls that lids were ‘popping off’ in freezers, we knew we had to play our part in ensuring that the most basic, necessary product of fresh milk was available,” Sarich-Dayton explained
In the last 12 months Yves Calmette did something she’s never done before, shifting the entire business to a single mission and focus overnight when the bushfire crisis peaked in the first days of 2020. “We stopped everything to allocate all our resources, energy and passion to save, rescue and protect wildlife. All marketing activities pivoted in 48 hours,” Calmette said.
