Stories by Brad Howarth

Digital Marketing

Why Vistaprint has designs on small business

For custom printing company, Vistaprint, success in satisfying small business’ printing needs had overshadowed its investments in other digital design services, including its acquisition of the Australian-born freelance design marketplace, 99designs, in October 2020.

Digital Marketing

What CMC did to win over younger audiences to online share trading

As Australians endured the on-again/off-again lockdowns presented by the Covid-19 pandemic, many put their extra spare time into wealth creation by trading shares, currencies and other financial instruments. In doing so, they provided an unexpected boost for online trading platforms around the world, including the local operations of UK-based financial services company, CMC Markets.

Digital Marketing

How Lexer is helping retail marketers unleash their inner data rockstars

Some retail tech companies hope you’ll take it at face value when they tell you how good their solutions are. Others rely on their clients to do it for them. But Australian-born customer data and experience platform, Lexer, has gone one step further to show how strong its tools are, by building its own retail brand.

Digital Marketing

Building a brand and business through digital community

The middle of a global pandemic might seem like an odd time to take on managing a tourist-oriented retail and entertainment precinct. But for Karen Hugg, her appointment to the role of general manager of The Wharf, Mooloolaba, has given her an opportunity to see firsthand just how important a local community can be in supporting a local tourist asset.

Digital Marketing

What marketers need to know about robotic process automation

It is many a marketer’s dream to free up their people from boring, repetitive and low skill tasks. Because despite vendors’ promises of seamless integrations and data flows, manual data handling is an inescapable outcome when implementing new digital tools and processes. It was the pain felt by professionals in other functions however that first led to the emergence of a set of tools referred to as robotic process automation, or RPA.

Leadership

What this CMO is doing to schedule a new marketing approach

For someone who claims no natural affinity with scheduling, it’s surprising Brett Chester finds himself in the role of CMO for a fast-growth technology company focused on making rostering easier. But it is through his own career experience Chester says he has developed an understanding of the client base of his company, Australian-born Deputy, and the pain scheduling can bring.

People

New AI tool looks to tackle communication skills gap

Lengthy lockdowns have left many of us feeling our social communication skills may have atrophied. But social communication has always been a difficult task for some, especially those coming from non-English speaking backgrounds. Now one entrepreneur has found a way to use the digitalisation of human interaction to create an AI-powered tool that’s helping people improve their verbal and non-verbal communication skills.

Measurement & Analytics

How this AI startup is overcoming the challenges of cultural accents

US-based artificial intelligence startup, Sanas, has been working to unpick the nuances of accents to make communication easier for people from different backgrounds. That could have huge implications for any marketer who wants to improve customer experience through voice channels by helping both customers and staff be better understood.

Digital Marketing

How Bluestone Mortgages builds engagement for martech investments

Marketers inherently understand the importance of customer loyalty and engagement and are usually more than willing to invest in technology that will enhance customer interactions. But marketers rarely have full control over big-ticket purchasing. And that means needing to build business cases that stack up in the eyes of their c-level peers.

Digital Marketing

Why more CMOs are investing in an in-house agency model

One of the great benefits of digital media is the speed at which an idea can be brought to market. So when Sportsbet general manager of marketing, Tim Hernadi, heard that a video of Indian cricketer star, Virat Kohli, smacking balls around in the Adelaide nets had gone viral, he knew this was something his team could jump on.

Digital Marketing

How Cure Cancer is reaching streamers and gamers using personalised communications

Among the many sectors affected by the COVID-19 pandemic, fundraising has been hit especially hard. But one charitable organisation found a way to keep funds flowing through the depths of the pandemic and beyond, by working with a community that is generally considered hard to reach by marketers – online gamers and streamers.

Strategy

Bridging the digital divide in 2021

One of the lasting legacies of 2020 will be the boost it gave to digitalisation projects in Australia, as consumer flocked to the Internet to buy groceries, order food and entertain themselves.

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Featured Whitepapers

State of the CMO 2021

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Latest Videos

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Undoubtedly, Robotic Process Automation enables marketing teams to accomplish repetitive tasks with fewer resources at a great accuracy.

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What marketers need to know about robotic process automation

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Great read. I agree that it should be a perfect balance between interacting with your customers and knowing your brand. As a business, yo...

Caroline Scott

7 ways CMOs can improve their customer engagement game

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Very true. Team development helps improve collaboration among the team members. I was able to improve my team's collaboration skills by t...

Quent Sinder

Why empowering others can help make you a great leader

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CRM is a very good software that can help you succeed in your business. In my company, this system has allowed me to improve customer rel...

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Sensis rebrands to Thryv and brings business software to Australian SMBs

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Blog Posts

Unboxing 101 - How savvy influencer engagement can build a brand

The humble unboxing video is a powerful tool. Correctly executed, it harnesses consumer fandom, viral authenticity and brand design magic to deliver a high-impact message to a tightly targeted cohort of consumers.

Gali Arnon

Chief marketing officer, Fiverr

​Power to the people

Purpose is the ultimate statement of intent for many organisations. Why are we here? What are we trying to achieve?

Rich Curtis

CEO, FutureBrand A/NZ

The playbook to develop strategic brand moats

Warren Buffet is an unlikely ally for marketers. But his belief businesses need strategic moats that increase their value in the market while acting as barriers to competitors can offer marketers a new playbook for brand building and driving growth.

Fabian Di Marco

Founder and managing director, Tzu & Co

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