You can live stream on Twitter without the Periscope app now

Twitter continues its heavy push into video.

Twitter has been struggling to regain its identity in the face of acquisition rumors and staff layoffs, but there’s one thing it’s always been great at: instant engagement. Now it's bringing the same in-app connectivity you get with your tweets and timeline to live video.

Broadcasts aren’t entirely new to Twitter. Last year it spent a sizable sum to bring live-video pioneer Periscope into its fold, but the two apps have never been fully integrated. Twitter had previously built a live video button into the compose screen that allowed users to begin Periscope broadcasts within the Twitter app, but with the new update rolling out to the Play Store and live in the App Store, users will no longer be required to have both apps installed.

Also, as Twitter explains, the experience is now more of a cross-platform one, and for die-hard Periscopers, the level of engagement shouldn’t change. “Once you’re live, anyone on Twitter and Periscope can join your live video and participate in your experience. When you’re watching a live video, comment and send hearts by tapping the screen.”

It’s unclear what the means for the standalone Periscope app, especially in light of Twitter’s announcement earlier this year that it was shutting down bite-sized video creation service Vine.

What this means: By making it easier to broadcast live videos, Twitter is clearly taking aim Facebook Live, a similar feature that Facebook has been heavily promoting. But it’s not just about keeping up. This is just one of several moves Twitter has been making as it searches for a way to reignite growth after months of stagnation, even signing a deal to stream NFL Thursday night football games as it looks to make video a more central component of its service. Instant live broadcasting should provide a boon to this push, but it remains to be seen if live video is the answer to Twitter’s problems.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Better the bank you know?

In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.

Carolyn Pitt

Head of account management, Hulsbosch

What 15 years of emotional intelligence told us about youth media audiences

Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.

Stephanie Winkler

Head of insights, VICE Asia-Pacific

This journey would identify all your future life aspects!

Maryann Humphrey

Open Colleges: one-to-one journeys is the goal

Read more

It's a pretty good idea. I think this integration is useful. Don't you agree?

Misty Stoll

Officeworks hops on voice interface bandwagon with Google Assistant integration

Read more

ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.

DragoCubed

Optus goes for education with 5G network campaign

Read more

Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...

Radiata Solutions

6 Ways to ramp up Social Media to Your Web Design

Read more

This is a unique experience! Will be interesting to talk to their managers.

Joyce Harris

​How Krispy Kreme revitalised its brand in a saturated market

Read more

Latest Podcast

More podcasts

Sign in