Instagram surges past Twitter to become 2nd biggest social network

Instagram and its owner Facebook now own the top of the social networking world

Instagram hit a milestone this week, logging more than 400 million monthly users, solidly surpassing rival Twitter.

Instagram, a five-year-old site for posting and photos and video online, has solidly surpassed rival Twitter to claim the No. 2 spot in the social networking world - behind parent company Facebook.

"Given that Facebook owns Instagram, that certainly makes them the king of the social networking mountain," said Dan Olds, an analyst with The Gabriel Consulting Group. "Instagram is aimed squarely at mobile devices, and that makes it very easy for users to shoot and post very quickly. It also has the patina of 'cool' with hip users -- mainly arising from young users adopting it as their own."

Instagram is gaining momentum. In December of last year, the company said it reached the 300 million monthly user mark. Less than a year later, the site has added another 100 million active users.

Related: Instagram expands ads, offers up more targeted formats
Instagram looks to become a marketer’s best friend
531586

Despite the surge in monthly users, Instagram is still far behind Facebook, the world's largest social network with more than 1 billion worldwide users.

However, the numbers put Instagram beyond Twitter, which in June reported 316 million active monthly users. Instagram is also well ahead of Google+, which reportedly has about 300 million active monthly users.

"While milestones like this are important, what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us," Instagram wrote in a blog post. "Our community has evolved to be even more global, with more than 75% living outside of the U.S. To all the new Instagrammers: welcome!"

Among the last 100 million to join, more than half live in Europe and Asia, the company noted. The countries that added the most Instagram users include Brazil, Japan and Indonesia.

"Instagram surpassing Twitter in terms of monthly users is a pretty big deal and will probably surprise quite a few people," Olds said. "Instagram has typically been seen as skewing more toward young people . The fact that it suddenly has more users than Twitter means Instagram must be breaking through with adults, as well."

Twitter's user growth and the strength of its advertising business has raised concerns among investors since the company when public in 2013.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

nice article

meripadhai

5 things marketers need to do to get better in buy in when presenting

Read more

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

Read more

Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Your blog post is really good and informative. Thanks for taking time to provide us this useful information with us.Auto wrapping uaeADF ...

Yes Machinery

Image intelligence:10 must-see infographics for marketers

Read more

A debt of gratitude is in order for sharing this marvelous information.I have taken in numerous things from your post

digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

Read more

Latest Podcast

More podcasts

Sign in