Instagram surges past Twitter to become 2nd biggest social network

Instagram and its owner Facebook now own the top of the social networking world

Instagram hit a milestone this week, logging more than 400 million monthly users, solidly surpassing rival Twitter.

Instagram, a five-year-old site for posting and photos and video online, has solidly surpassed rival Twitter to claim the No. 2 spot in the social networking world - behind parent company Facebook.

"Given that Facebook owns Instagram, that certainly makes them the king of the social networking mountain," said Dan Olds, an analyst with The Gabriel Consulting Group. "Instagram is aimed squarely at mobile devices, and that makes it very easy for users to shoot and post very quickly. It also has the patina of 'cool' with hip users -- mainly arising from young users adopting it as their own."

Instagram is gaining momentum. In December of last year, the company said it reached the 300 million monthly user mark. Less than a year later, the site has added another 100 million active users.

Related: Instagram expands ads, offers up more targeted formats
Instagram looks to become a marketer’s best friend
531586

Despite the surge in monthly users, Instagram is still far behind Facebook, the world's largest social network with more than 1 billion worldwide users.

However, the numbers put Instagram beyond Twitter, which in June reported 316 million active monthly users. Instagram is also well ahead of Google+, which reportedly has about 300 million active monthly users.

"While milestones like this are important, what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us," Instagram wrote in a blog post. "Our community has evolved to be even more global, with more than 75% living outside of the U.S. To all the new Instagrammers: welcome!"

Among the last 100 million to join, more than half live in Europe and Asia, the company noted. The countries that added the most Instagram users include Brazil, Japan and Indonesia.

"Instagram surpassing Twitter in terms of monthly users is a pretty big deal and will probably surprise quite a few people," Olds said. "Instagram has typically been seen as skewing more toward young people . The fact that it suddenly has more users than Twitter means Instagram must be breaking through with adults, as well."

Twitter's user growth and the strength of its advertising business has raised concerns among investors since the company when public in 2013.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Searching for social and marketing data

Many marketers, agencies - and everyone in between - get caught up on bubble references and data points. They’ll use Facebook best practice as the only best practice for Facebook executions and only consider metrics and responses of the one channel they’re expected to deliver on.

Isaac Lai

Connections strategy lead, VMLY&R Sydney

Why Australia needs more leaders

A few weeks ago, our Prime Minister, Scott Morrison took it upon himself to tell companies and their CEOs where to go when it came to societal issues. It wasn’t an organisation’s place to get involved. Instead, he said it should be left to governments to solve societies challenges.

Dan Banyard

Managing director, Edentify

3 skills you need to drive better collaboration

A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.

Jen Jackson

CEO, Everyday Massive

Informative blog. Xero is a well-known revolutionized accounting software, specifically developed to provide best User Experience and mak...

NavkarConsultancyServices

Xero evolves to fit a changing marketplace

Read more

>Writes article about how to show diversity in an authentic way>All featured opinions are from white women

Jennifer Metcalfe

Food for Thought: How can brands show diversity in an authentic way?

Read more

Excellent post, congratulations !!! - Prof Paulo Coelho | https://www.drpaulocoelho.c...

Prof Paulo Coelho

The B2C and B2B marketing transformation helping Invisalign win more smiles

Read more

Great article - but regarding "For a team to achieve their full potential, Edmonson also advises leaders balance psychological safety wi...

Sim

3 skills you need to drive better collaboration - Business leadership - CMO Australia

Read more

I would invest money in machine learning. I think it's important to do that. Don't you agree?

Polly Valentine

Metcash to use AI for promotional planning optimisation in liquor division

Read more

Latest Podcast

More podcasts

Sign in