Instagram surges past Twitter to become 2nd biggest social network

Instagram and its owner Facebook now own the top of the social networking world

Instagram hit a milestone this week, logging more than 400 million monthly users, solidly surpassing rival Twitter.

Instagram, a five-year-old site for posting and photos and video online, has solidly surpassed rival Twitter to claim the No. 2 spot in the social networking world - behind parent company Facebook.

"Given that Facebook owns Instagram, that certainly makes them the king of the social networking mountain," said Dan Olds, an analyst with The Gabriel Consulting Group. "Instagram is aimed squarely at mobile devices, and that makes it very easy for users to shoot and post very quickly. It also has the patina of 'cool' with hip users -- mainly arising from young users adopting it as their own."

Instagram is gaining momentum. In December of last year, the company said it reached the 300 million monthly user mark. Less than a year later, the site has added another 100 million active users.

Related: Instagram expands ads, offers up more targeted formats
Instagram looks to become a marketer’s best friend
531586

Despite the surge in monthly users, Instagram is still far behind Facebook, the world's largest social network with more than 1 billion worldwide users.

However, the numbers put Instagram beyond Twitter, which in June reported 316 million active monthly users. Instagram is also well ahead of Google+, which reportedly has about 300 million active monthly users.

"While milestones like this are important, what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us," Instagram wrote in a blog post. "Our community has evolved to be even more global, with more than 75% living outside of the U.S. To all the new Instagrammers: welcome!"

Among the last 100 million to join, more than half live in Europe and Asia, the company noted. The countries that added the most Instagram users include Brazil, Japan and Indonesia.

"Instagram surpassing Twitter in terms of monthly users is a pretty big deal and will probably surprise quite a few people," Olds said. "Instagram has typically been seen as skewing more toward young people . The fact that it suddenly has more users than Twitter means Instagram must be breaking through with adults, as well."

Twitter's user growth and the strength of its advertising business has raised concerns among investors since the company when public in 2013.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in