Twitter 'recap' helps you catch up with missed tweets

The new feature will help users catch up on key tweets from accounts they follow

The next time you are too busy to access your Twitter feed or have a bad Internet connection, the social network will help you get updated with a quick recap of the key tweets you have missed.

On Wednesday, Twitter introduced to the home timeline a feature, it calls "recaps," that will surface important tweets that the user might have missed from the accounts they follow.

"....we will surface a few of the best Tweets you probably wouldn't have seen otherwise, determined by engagement and other factors," Paul Rosania, a Twitter product manager, wrote in a blog post.

The recaps, which will be marked with the heading "While you were away," will appear for all users on the iOS operating system from Wednesday, with similar alerts for users of the Android app and the Web version of Twitter coming soon.

Users who spend a lot of time on Twitter will see fewer recaps, Twitter said. "Our goal is to help you keep up -- or catch up -- with your world, no matter how much time you spend on Twitter," Rosania wrote. "With a few improvements to the home timeline we think we can do a better job of delivering on that promise without compromising the real time nature of Twitter."

Rosania did not mention whether users would have any control over the tweets that would be included in the recaps and their frequency.

The recap feature was discussed by Twitter at an analyst meeting in November. CEO Dick Costolo said at the meeting that the company was building a Twitter that was the best way to keep in touch and connect with the world, and promised a speedup in the pace and breadth of product change.

Twitter has previously modified users' timelines. For example, besides showing "promoted tweets," purchased by advertisers, it also started surfacing tweets from accounts that the user didn't follow. "We select each Tweet using a variety of signals, including how popular it is and how people in your network are interacting with it. Our goal is to make your home timeline even more relevant and interesting," Twitter said in a support page.

Twitter reported in late October, when announcing its third-quarter 2014 results, that it is available in more than 35 languages and has 284 million monthly active users, up by 23 percent from the same quarter a year earlier.

There are also over 500 million unique users who visit Twitter owned and operated properties every month but don't log in, and there are many more unique monthly users who consume Twitter content in syndication and through mobile apps, Costolo said at the November meet. His aim is to convert visitors to active users by reducing barriers to consumption, including easier sign ons and an "instant timeline" feature that will allow new users to see what's happening on the site without having to first go through the time-consuming process of following accounts.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Or
Error: Please check your email address.
Show Comments

Blog Posts

Why doing your job well is the key to innovation

The words ‘power company’ and ‘innovation’ probably don’t seem like a natural combination. In fact, when I first went for a marketing role with an electricity company, I semi-dreaded the work I thought I’d be doing.

Catherine Anderson

Head of marketing, Powershop Australia

The great unlearning: How brands can assist with the adoption of voice

Mainstream adoption of voice technology will be all about what consumers are learning not to do.

Ash Mustchin

Director, digital and experiences, Principals

Why getting intimate is key to creating a great customer experience

According to CMO’s State of the CMO 2017 research, 83 per cent of CMOs believe customer experience to be central to their role. An interesting stat considering few of us experience great brand experiences.

Pip Stocks

CEO and founder, BrandHook

It is indeed great and nice article, but I think the virtual reality, user-generated contents and the Chat bots will dominate the digital...

Almesh

Predictions: 8 digital marketing trends for 2018

Read more

Amazing work Nadia. I believe chatbots still have ways to go and are still in Generation 1, the exciting future of transactional and conv...

Giridhar Prathap Reddy

Climate Council pitches at youth engagement with chatbot debut

Read more

This is a great read. Chatbots are going to be the face of customers. Every sector is investing time and money in designing intelligent b...

Giridhar Prathap Reddy

From tacos to HR, chatbots make it personal

Read more

Very interesting article about chatbots. Chatbots are growing day by day and emerging winners in all the industries including Healthcare....

Giridhar Prathap Reddy

​Chatbots, messaging and refining the art of mobile commerce

Read more

'to lesson screen time'LOL someone needs a lesson on how to lessen typos.

Andrew Ward

Golden Circles invests in content play to drive brand purpose

Read more

Latest Podcast

More podcasts

Sign in