Paid per view: Netflix hires people to watch, tag its content

Netflix taggers help the streaming video service build up its content recommendations by slapping keywords on movies and TV shows.

Wanted: TV/movie fanatic UK/Ireland to watch Netflix and "tag" content, using pre-defined words to describe plot, genre, tone and other qualities of each program watched. Flexible hours; can work from home. Apply jobs.netflix.com.

It may sound like a practical joke--or at least a Make $$$ Doing Nothing online scam--but it isn't. It's a legitimate job posting with Netflix, which uses taggers to view its programming and then categorise it. The streaming video service has about 40 taggers worldwide, slapping any one of a thousand or so keywords onto movies and TV shows. Those are feed into Netflix's recommendation system and used alongside advanced algorithms to create highly personalised content suggestions for Netflix's 50 million viewers.

Right now Netflix is hiring a new tagger in the UK/Ireland. This appears to be part of the online video provider's strategy to eliminate discreet channels on its service, replacing them instead with precise content recommendations.

Here are some key points from the Netflix tagger job posting--with plain English commentary added--for anyone hoping to turn their couch potato tendencies into a career.

  • A Netflix tagger job "would suit those with a passion for films and TV programmes, as evidenced by a degree in film or film history and/or experience directing, screening writing or filmmaking." Translation: People who actually know something about making film and TV programs, and have gone to the trouble of actively taking part in the industry, will be favoured.

  • "Applicants with analysis experience (e.g. as a critic or work in development) would also be well suited." This means writing/producing actual balanced critiques for the Web, print, radio and/or TV. Being an opinionated Internet troll likely won't be enough to land you the gig.

  • "Core skills and qualities of this role will include: Movie and TV content expert; Great organisational skills; Tenacious about follow-through and follow-up on a project; Detail-oriented." In other words, you may be getting paid to watch streaming videos, but it's still a job and you will be expected to deliver results.

  • "Preferred technical skills: Experience with Content or Asset Management Systems; Excel". Translation: You just won't be emailing in random thoughts at whim. Netflix has a content filing system that they expect you to learn and work within.

  • "Background: 1-2 years website/media/new media company experience; Movie or TV editorial experience a plus." Translation: Netflix wants knowledgeable taggers who actually know what they are talking about.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

AI ethics: Designing for trust

As artificial intelligence (AI) becomes much more prevalent and increasingly a way of life, more questions are being asked than answered about the ethical implications of its adoption.

Katja Forbes

Founder and chief, sfyte

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

Read more

Its absolute over priced acquisition. The CEO, must be fired for this all cash transaction. Absolutely no justification for prospective P...

about_face

Analysts question long-term play of SAP's acquisition of Qualtrics

Read more

Very well written Nikhil! Indeed this is a big ticket investment, but the impact on brand, sales and employee motivation should make it w...

Yugal Sachdeva

Sport and sponsorship: The value of event sponsorship

Read more

As someone with both experience in marketing and working with UiPath both, I can say that I cannot wait to see more marketing processes u...

CiGen RPA

What robotic process automation can do for marketers

Read more

10 Business applications of virtual reality (VR) technologyhttps://www.sendiancreation...virtual reality

sendian creations

The new wave of VR applications

Read more

Latest Podcast

More podcasts

Sign in