Paid per view: Netflix hires people to watch, tag its content

Netflix taggers help the streaming video service build up its content recommendations by slapping keywords on movies and TV shows.

Wanted: TV/movie fanatic UK/Ireland to watch Netflix and "tag" content, using pre-defined words to describe plot, genre, tone and other qualities of each program watched. Flexible hours; can work from home. Apply jobs.netflix.com.

It may sound like a practical joke--or at least a Make $$$ Doing Nothing online scam--but it isn't. It's a legitimate job posting with Netflix, which uses taggers to view its programming and then categorise it. The streaming video service has about 40 taggers worldwide, slapping any one of a thousand or so keywords onto movies and TV shows. Those are feed into Netflix's recommendation system and used alongside advanced algorithms to create highly personalised content suggestions for Netflix's 50 million viewers.

Right now Netflix is hiring a new tagger in the UK/Ireland. This appears to be part of the online video provider's strategy to eliminate discreet channels on its service, replacing them instead with precise content recommendations.

Here are some key points from the Netflix tagger job posting--with plain English commentary added--for anyone hoping to turn their couch potato tendencies into a career.

  • A Netflix tagger job "would suit those with a passion for films and TV programmes, as evidenced by a degree in film or film history and/or experience directing, screening writing or filmmaking." Translation: People who actually know something about making film and TV programs, and have gone to the trouble of actively taking part in the industry, will be favoured.

  • "Applicants with analysis experience (e.g. as a critic or work in development) would also be well suited." This means writing/producing actual balanced critiques for the Web, print, radio and/or TV. Being an opinionated Internet troll likely won't be enough to land you the gig.

  • "Core skills and qualities of this role will include: Movie and TV content expert; Great organisational skills; Tenacious about follow-through and follow-up on a project; Detail-oriented." In other words, you may be getting paid to watch streaming videos, but it's still a job and you will be expected to deliver results.

  • "Preferred technical skills: Experience with Content or Asset Management Systems; Excel". Translation: You just won't be emailing in random thoughts at whim. Netflix has a content filing system that they expect you to learn and work within.

  • "Background: 1-2 years website/media/new media company experience; Movie or TV editorial experience a plus." Translation: Netflix wants knowledgeable taggers who actually know what they are talking about.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

3 marketing mistakes to overcome when courting prospective customers

Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.

Sabri Suby

Founder, King Kong

Why are we dubious about deep learning?

The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.

Katja Forbes

Founder and chief, sfyte

Why you can’t afford to fail at CX in 2019

In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.

Damian Kernahan

Founder and CEO, Proto Partners

Red Agency YouGov Galaxy Report, February 2019 Predictors Study. https://redagency.com.au/re...

Vanessa Skye Mitchell

DNA-based marketing: The next big thing?

Read more

RIP holden

Max Polding

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

Read more

Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.

David Andersen

DNA-based marketing: The next big thing?

Read more

Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...

Dotz Web Technologies

Predictions: 9 digital marketing trends for 2019

Read more

So who then is correct? The Research or The skilled Digital people.

Anene

Report reveals Australia faces digital skills shortage

Read more

Latest Podcast

More podcasts

Sign in