Google Glass

Digital Marketing

Google Glass marketers focus on transparency

Google’s Glass marketing group is focusing on being transparent with consumers, and is trying to address the privacy concerns with its wearable technology, according to Google Glass marketing director, Ed Sanders.

Digital Marketing

GS1 demonstrates barcode scanning using Google Glass

Barcode scanning and Google Glass shared centre stage at the Mobile World Congress in Barcelona this week when GS1 demonstrated consumers scanning barcodes and accessing information using the new wearable device.

Digital Marketing

Wearable devices help marketers 'join the dots'

Wearable computing provides great opportunities for marketers to reach customers with more relevant advertising, so long as the user’s privacy is respected, according to Christian DeFeo, eSupplier manager at electronics distributor Newark element14.

Digital Marketing

Telstra develops AFL app for Google Glass

Australian Football League (AFL) fans who plan to buy Google Glass will be able to listen to a live commentary on their Internet-connected headset from next year.

Digital Marketing

Wearable Technology Will Be Much More Than Google Glass and Galaxy Gear

The high-profile Google Glass and Samsung Galaxy Gear are grabbing headlines in wearable technology news. However, the reality is that rather than products for the elite, wearables will be more practical, more affordable, more power-efficient -- and not fashion statements.

Brits ready to embrace wearable tech, study claims

Wearable technology is widely predicted to be the "next big wave" in mobility, with innovations like the Pebble watch and Google Glass providing a glimpse of what the future could look like. But new research in the UK has revealed that 8 million people in Britain are already using wearables, and 16 million are planning to use them when they become more widely available.

Digital Marketing

Google discloses tech specs for Glass and bans ads

The first details on the shape and design of the Google Glass wearable computer have been released by the Internet search giant and reveal apps designed for the specs will be unable to display advertising or data from third-party clients.

Supporting Association

Featured Whitepapers

APAC Digital Performance

With some of the highest levels of social media penetration, mobile device ownership, and Internet ...

Totally agree “The skills needed to operate a modern customer engagement and digital marketing platform, to design customer journeys and ...

Rajesh Talele

Interview: Marketo CEO Phil Fernandez on customer expectations and competition

Read more

Probably only Tube Mogul I'd say. The US seem to be more advanced and connecting Video with their other online media strategies (Display...

Matt

Australians lead the world for programmatic video advertising growth

Read more

Video ad inventory purchased directly from publishers through programmatic channels reached 79 million impressions in Australia in Q2, be...

Catherine

Australians lead the world for programmatic video advertising growth

Read more

Is it just me, or does the display in the Robot's chest look like a dwindling sales chart?

Peter

Mouse, squirrel and robot lead digital rebranding at Sensis

Read more

"The new Sensis logo features Dash the mouse, which CEO John Allan said represents agility, adaptability and resourcefulness." How a...

Tom

Mouse, squirrel and robot lead digital rebranding at Sensis

Read more

Sign in