There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
When Google has said it would end its Explorer program for Glass and stop selling the current version to consumers, a few premature obituaries were written for the head-worn device.