Google’s Glass marketing group is focusing on being transparent with consumers, and is trying to address the privacy concerns with its wearable technology, according to Google Glass marketing director, Ed Sanders.
Barcode scanning and Google Glass shared centre stage at the Mobile World Congress in Barcelona this week when GS1 demonstrated consumers scanning barcodes and accessing information using the new wearable device.
Wearable computing provides great opportunities for marketers to reach customers with more relevant advertising, so long as the user’s privacy is respected, according to Christian DeFeo, eSupplier manager at electronics distributor Newark element14.
Australian Football League (AFL) fans who plan to buy Google Glass will be able to listen to a live commentary on their Internet-connected headset from next year.
The high-profile Google Glass and Samsung Galaxy Gear are grabbing headlines in wearable technology news. However, the reality is that rather than products for the elite, wearables will be more practical, more affordable, more power-efficient -- and not fashion statements.
Australians are embracing wearable technology at a faster rate than their international counterparts, according to a new study into usage across consumers nationally.
Although we are constantly surrounded by advertisements both online and offline, companies have no way to know whether we've actually seen what they're selling. That could change in the future, with the help of Google Glass.
Wearable technology is widely predicted to be the "next big wave" in mobility, with innovations like the Pebble watch and Google Glass providing a glimpse of what the future could look like. But new research in the UK has revealed that 8 million people in Britain are already using wearables, and 16 million are planning to use them when they become more widely available.
Some Google Glass users are less than thrilled with the computerised eyeglasses that supposedly will replace the smartphone one day.
Budweiser is trying to make it easier to make friends -- Facebook friends -- when you're drinking beer.
The first details on the shape and design of the Google Glass wearable computer have been released by the Internet search giant and reveal apps designed for the specs will be unable to display advertising or data from third-party clients.