Google Glass

Google Glass: down but not out

When Google has said it would end its Explorer program for Glass and stop selling the current version to consumers, a few premature obituaries were written for the head-worn device.

Digital Marketing

Google Glass marketers focus on transparency

Google’s Glass marketing group is focusing on being transparent with consumers, and is trying to address the privacy concerns with its wearable technology, according to Google Glass marketing director, Ed Sanders.

Digital Marketing

GS1 demonstrates barcode scanning using Google Glass

Barcode scanning and Google Glass shared centre stage at the Mobile World Congress in Barcelona this week when GS1 demonstrated consumers scanning barcodes and accessing information using the new wearable device.

Digital Marketing

Wearable devices help marketers 'join the dots'

Wearable computing provides great opportunities for marketers to reach customers with more relevant advertising, so long as the user’s privacy is respected, according to Christian DeFeo, eSupplier manager at electronics distributor Newark element14.

Digital Marketing

Telstra develops AFL app for Google Glass

Australian Football League (AFL) fans who plan to buy Google Glass will be able to listen to a live commentary on their Internet-connected headset from next year.

Digital Marketing

Wearable Technology Will Be Much More Than Google Glass and Galaxy Gear

The high-profile Google Glass and Samsung Galaxy Gear are grabbing headlines in wearable technology news. However, the reality is that rather than products for the elite, wearables will be more practical, more affordable, more power-efficient -- and not fashion statements.

Brits ready to embrace wearable tech, study claims

Wearable technology is widely predicted to be the "next big wave" in mobility, with innovations like the Pebble watch and Google Glass providing a glimpse of what the future could look like. But new research in the UK has revealed that 8 million people in Britain are already using wearables, and 16 million are planning to use them when they become more widely available.

Digital Marketing

Google discloses tech specs for Glass and bans ads

The first details on the shape and design of the Google Glass wearable computer have been released by the Internet search giant and reveal apps designed for the specs will be unable to display advertising or data from third-party clients.

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Blog Posts

Tapping behavioural science for consumer influence

We know full well the business we’re in as marketers is really the business of choice. But recent discoveries from behavioural science are leading to a psychological revolution that challenges many of the accepted models of how communication, creativity and advertising influence a consumer’s preferences.

Kyle Ross

Account director, TRP

10 ways of changing your culture through self-awareness

Did you hear about the manager who always shot the messenger whenever they brought bad news? He eventually stopped hearing bad news. Unfortunately for him, this wasn’t because there was none to report.

Steve Glaveski

Co-founder, Collective Campus

How to create a compelling customer experience vision

Organisations are seeking new ways to engage customers, drive new sales and increase customer satisfaction by providing engaging customer experiences. A customer experience initiative that lacks a strong, clear vision often fails to achieve its intended result.

Olive Huang

Research director, Gartner

There are lots of feature of microsoft dynamics crm by using these features you can grow your businesses. Some of them is lead management...

Dynamics Square

How Port Container Services is finetuning lead management with CRM

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Agreed. I see the opposite problem quite often where people are tasked in an organisation just with "be creative" - thus offering no boun...

Dr Fiona Kerr

The great debate: Is data killing creativity?

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By far, this is the best article I've come across so far that has a relevant information regarding the future of marketing. Although the ...

Jayden Chu

​Six ways to prepare for the future of digital marketing

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These are some good ideas. You didn't touch on the overarching goals and results of brand loyalty. This article does a good job at provid...

hgsupport

Four ways to use social media to boost customer loyalty

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This read like a PR PLUG for the agency. Very flowery language for the agency and very little details about the deal or the project.

Digital_Marketer

Why Tourism Victoria decided to go agile

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