Google Glass

Google Glass: down but not out

When Google has said it would end its Explorer program for Glass and stop selling the current version to consumers, a few premature obituaries were written for the head-worn device.

Digital Marketing

Google Glass marketers focus on transparency

Google’s Glass marketing group is focusing on being transparent with consumers, and is trying to address the privacy concerns with its wearable technology, according to Google Glass marketing director, Ed Sanders.

Digital Marketing

GS1 demonstrates barcode scanning using Google Glass

Barcode scanning and Google Glass shared centre stage at the Mobile World Congress in Barcelona this week when GS1 demonstrated consumers scanning barcodes and accessing information using the new wearable device.

Digital Marketing

Wearable devices help marketers 'join the dots'

Wearable computing provides great opportunities for marketers to reach customers with more relevant advertising, so long as the user’s privacy is respected, according to Christian DeFeo, eSupplier manager at electronics distributor Newark element14.

Digital Marketing

Telstra develops AFL app for Google Glass

Australian Football League (AFL) fans who plan to buy Google Glass will be able to listen to a live commentary on their Internet-connected headset from next year.

Digital Marketing

Wearable Technology Will Be Much More Than Google Glass and Galaxy Gear

The high-profile Google Glass and Samsung Galaxy Gear are grabbing headlines in wearable technology news. However, the reality is that rather than products for the elite, wearables will be more practical, more affordable, more power-efficient -- and not fashion statements.

Brits ready to embrace wearable tech, study claims

Wearable technology is widely predicted to be the "next big wave" in mobility, with innovations like the Pebble watch and Google Glass providing a glimpse of what the future could look like. But new research in the UK has revealed that 8 million people in Britain are already using wearables, and 16 million are planning to use them when they become more widely available.

Digital Marketing

Google discloses tech specs for Glass and bans ads

The first details on the shape and design of the Google Glass wearable computer have been released by the Internet search giant and reveal apps designed for the specs will be unable to display advertising or data from third-party clients.

Supporting Association

Featured Whitepapers

Blog Posts

For marketers, data is the customer

In this cluttered environment, effective marketing is all about the delivery of relevant, personal content where and when a customer is most likely to engage with it. However, only 21 per cent of marketers currently believe they’re achieving this. Why?

Corinne Sklar

Global CMO, Bluewolf

An analyst, a creative and a technologist all walk into a bar…

It’s time to get rid of departmental silos. Not just talk about it. Do it.

The hidden cost of organisation silos

How do you design and deliver exceptional customer experience in an organisation that still behaves in functional silos?

Graham Winter

Australian psychologist and author

Tell a story for me in this great article is the most important for me. It ties in with the company events, product evolution and how to ...

Hitesh Parekh

What Marvel Comics has taught us about marketing

Read more

I do not get it...?Why would anyone pay extra for something they can make (copy the ingredients as listed for a mogul) themselves using ...

Girl Downunder

Domino’s Pizza Mogul puts product creation and marketing in consumers’ hands

Read more

eHarmony, is a 15 years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.The normati...


How eHarmony’s date with data has lifted customer conversions

Read more

Ujwal,I agree with many of your points. Great article. I like the point about tracking the things we believe are important then makes t...


Why marketing analytics is not about ROI calculation, but innovation

Read more

Great! Growing mobile marketing has integrates with CRM, point-of-sales, email, SMS and other data and includes targeting, retargeting, a...

Beacon Application

Australian grown mobile marketing platform secures BetAmerica deal

Read more

Latest Podcast

More podcasts

Sign in