Google Glass

Google Glass: down but not out

When Google has said it would end its Explorer program for Glass and stop selling the current version to consumers, a few premature obituaries were written for the head-worn device.

Digital Marketing

Google Glass marketers focus on transparency

Google’s Glass marketing group is focusing on being transparent with consumers, and is trying to address the privacy concerns with its wearable technology, according to Google Glass marketing director, Ed Sanders.

Digital Marketing

GS1 demonstrates barcode scanning using Google Glass

Barcode scanning and Google Glass shared centre stage at the Mobile World Congress in Barcelona this week when GS1 demonstrated consumers scanning barcodes and accessing information using the new wearable device.

Digital Marketing

Wearable devices help marketers 'join the dots'

Wearable computing provides great opportunities for marketers to reach customers with more relevant advertising, so long as the user’s privacy is respected, according to Christian DeFeo, eSupplier manager at electronics distributor Newark element14.

Digital Marketing

Telstra develops AFL app for Google Glass

Australian Football League (AFL) fans who plan to buy Google Glass will be able to listen to a live commentary on their Internet-connected headset from next year.

Digital Marketing

Wearable Technology Will Be Much More Than Google Glass and Galaxy Gear

The high-profile Google Glass and Samsung Galaxy Gear are grabbing headlines in wearable technology news. However, the reality is that rather than products for the elite, wearables will be more practical, more affordable, more power-efficient -- and not fashion statements.

Brits ready to embrace wearable tech, study claims

Wearable technology is widely predicted to be the "next big wave" in mobility, with innovations like the Pebble watch and Google Glass providing a glimpse of what the future could look like. But new research in the UK has revealed that 8 million people in Britain are already using wearables, and 16 million are planning to use them when they become more widely available.

Digital Marketing

Google discloses tech specs for Glass and bans ads

The first details on the shape and design of the Google Glass wearable computer have been released by the Internet search giant and reveal apps designed for the specs will be unable to display advertising or data from third-party clients.

Supporting Association

Blog Posts

Why app engagement must be personalised

Research from Nielsen late last year reported Australian smartphone users over the age of 18 spend 33 hours per month in apps, and a mere four hours per month in browsers. But what does it take to actually maintain an app customers will engage with?

Rob Marston

Head of Airwave, A/NZ

Customer experience investments more vital than ever

The global commodity slump has hit Australia in the last few months. Companies that obsess over these developments might be tempted to cut spending on customer experience (CX) programs. Here's why that's a a terrible idea.

Harley Manning and Thomas McCann

Research leaders, Forrester

Managing brands in a digital world

With digital integration at the core of customer management, many marketers have been questioning whether the principles and approaches to branding are fundamentally different in a digitally led environment.

Jean-Luc Ambrosi

Author, marketer

Rob - great article. Here at Pure Oxygen Labs we could not agree more. When considering retail mobile apps deep linking is woefully unde...

Scott

Why app engagement must be personalised - Mobile strategy - CMO Australia

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Project Leader?? Kim Portrate is one of the most ineffective leaders I have ever had the displeasure of meeting. She single-handedly cost...

Anonymous

Helloworld scraps CMO role

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What tripe. This article conveniently makes no mention of her lies and bullying tactics and how she had placed everyone off-side with her...

Anonymous

Helloworld scraps CMO role

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You mentioned cashback sites giving "immediate earnings" for transactions through their site. Cashback sites can take a couple of months...

RG

Are points-based customer loyalty programs on the way out?

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Hi Jody,great post thank you. I think you're right in regards to the marketing evolution underway right now. I think it's incredibly inte...

Clinton Mancer

Tackling the skills shortage of the modern marketing age - Data-driven marketing - CMO Australia

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