Google Glass

Google Glass: down but not out

When Google has said it would end its Explorer program for Glass and stop selling the current version to consumers, a few premature obituaries were written for the head-worn device.

Digital Marketing

Google Glass marketers focus on transparency

Google’s Glass marketing group is focusing on being transparent with consumers, and is trying to address the privacy concerns with its wearable technology, according to Google Glass marketing director, Ed Sanders.

Digital Marketing

GS1 demonstrates barcode scanning using Google Glass

Barcode scanning and Google Glass shared centre stage at the Mobile World Congress in Barcelona this week when GS1 demonstrated consumers scanning barcodes and accessing information using the new wearable device.

Digital Marketing

Wearable devices help marketers 'join the dots'

Wearable computing provides great opportunities for marketers to reach customers with more relevant advertising, so long as the user’s privacy is respected, according to Christian DeFeo, eSupplier manager at electronics distributor Newark element14.

Digital Marketing

Telstra develops AFL app for Google Glass

Australian Football League (AFL) fans who plan to buy Google Glass will be able to listen to a live commentary on their Internet-connected headset from next year.

Digital Marketing

Wearable Technology Will Be Much More Than Google Glass and Galaxy Gear

The high-profile Google Glass and Samsung Galaxy Gear are grabbing headlines in wearable technology news. However, the reality is that rather than products for the elite, wearables will be more practical, more affordable, more power-efficient -- and not fashion statements.

Brits ready to embrace wearable tech, study claims

Wearable technology is widely predicted to be the "next big wave" in mobility, with innovations like the Pebble watch and Google Glass providing a glimpse of what the future could look like. But new research in the UK has revealed that 8 million people in Britain are already using wearables, and 16 million are planning to use them when they become more widely available.

Digital Marketing

Google discloses tech specs for Glass and bans ads

The first details on the shape and design of the Google Glass wearable computer have been released by the Internet search giant and reveal apps designed for the specs will be unable to display advertising or data from third-party clients.

Supporting Association

Blog Posts

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in