Loyalty card app adds support for wearable devices

Rewardle now supports Android smartwatches, testing Google Glass

Rewardle supports the Samsung Gear Live and soon other Android smartwatches. Credit: Rewardle

Rewardle is bringing its digital customer loyalty program to smartwatches, the Melbourne startup has announced.

Wearable computing is expected to have far-reaching influence on the marketing industry and customer engagement. Tech companies are developing wearable computing devices for the masses, opening a new channel for marketers to reach customers and collect their data.

Rewardle gives customers points for buying from local merchants including independent cafés, restaurants, gyms and salons. Previously, members could check in on a tablet at the counter, using either a card or an app on their smartphone. Now they can also use a wearable device to pay and earn loyalty points.

The app currently supports the Samsung Gear Live and is expected to work on other Android wearable devices as they come to market. The app works in conjunction with the smartphone app and additional functionality will be developed based on user feedback, said Rewardle founder, Ruwan Weerasooriya.

"We've only scratching the surface with this initial iteration but as a lean start up we'll continue experimenting and go much deeper as we learn," Weerasooriya said. "What's very obvious is that wearable devices aren't just the latest tech gadgets for geeks, they will serve practical purposes and enable new experiences and engagement with the world around us."

Rewardle could support Google Glass in the future, he said.

“We currently have a pair of Google Glass and are experimenting with the Glass Development Kit to see how it best fits into the Rewardle Platform usage.”

Rewardle also provides data insights to its merchant customers to assist with marketing.

“We’re on a mission to provide the digital engagement tools and business intelligence used by large retail chains to local High Street merchants by unlocking the power of mobile computing, cloud based software and big data analysis,” said Weerasooriya.

“We've made sure local High Street merchants are armed with the technology to take advantage of this emerging consumer trend and to our knowledge we are among the first in the country to provide smart watch users with the ability to pay for an item such as a coffee using their wearable device.”

Adam Bender covers digital marketing and emerging technology for CMO and is the author of dystopian sci-fi novels We, The Watched and Divided We Fall. Follow him on Twitter: @WatchAdam

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Read More:

Join the CMO newsletter!

Error: Please check your email address.

Supporting Association

Can't say it better myself.Content marketing definitely peaked this year, mainly because of the updates and algorithms dished out by Goog...

Al Gomez

5 predictions on content marketing trends and strategy in 2015

Read more

Great article and really interesting to hear what Tourism Australia are doing with VR. It's a shame though that there's no mention of the...

Dom Raban

Why virtual reality is opening a new world for customer interaction

Read more

And who will replace all these CMOs? What are the attributes, qualifications, employment histories, age ranges, genders, etc. of the inco...

Mike

IDC: One-quarter of CMOs will be replaced each year to 2018

Read more

I believe that this forecast is on target for 2015. In regards with our website traffic, tablet and smartphone users have so far outnumbe...

Hitesh Parekh

Report: Phablets will represent one-quarter of all smartphone traffic in 2015

Read more

Yeah, they did this before, Mazda and Nissan thrashed the V8's so they changed the rules to keep them out. They took the class system ou...

RJ

V8 Supercars rebrand aimed at attracting new fans to the sport

Read more

Sign in