Loyalty card app adds support for wearable devices

Rewardle now supports Android smartwatches, testing Google Glass

Rewardle supports the Samsung Gear Live and soon other Android smartwatches. Credit: Rewardle
Rewardle supports the Samsung Gear Live and soon other Android smartwatches. Credit: Rewardle

Rewardle is bringing its digital customer loyalty program to smartwatches, the Melbourne startup has announced.

Wearable computing is expected to have far-reaching influence on the marketing industry and customer engagement. Tech companies are developing wearable computing devices for the masses, opening a new channel for marketers to reach customers and collect their data.

Rewardle gives customers points for buying from local merchants including independent cafés, restaurants, gyms and salons. Previously, members could check in on a tablet at the counter, using either a card or an app on their smartphone. Now they can also use a wearable device to pay and earn loyalty points.

The app currently supports the Samsung Gear Live and is expected to work on other Android wearable devices as they come to market. The app works in conjunction with the smartphone app and additional functionality will be developed based on user feedback, said Rewardle founder, Ruwan Weerasooriya.

"We've only scratching the surface with this initial iteration but as a lean start up we'll continue experimenting and go much deeper as we learn," Weerasooriya said. "What's very obvious is that wearable devices aren't just the latest tech gadgets for geeks, they will serve practical purposes and enable new experiences and engagement with the world around us."

Rewardle could support Google Glass in the future, he said.

“We currently have a pair of Google Glass and are experimenting with the Glass Development Kit to see how it best fits into the Rewardle Platform usage.”

Rewardle also provides data insights to its merchant customers to assist with marketing.

“We’re on a mission to provide the digital engagement tools and business intelligence used by large retail chains to local High Street merchants by unlocking the power of mobile computing, cloud based software and big data analysis,” said Weerasooriya.

“We've made sure local High Street merchants are armed with the technology to take advantage of this emerging consumer trend and to our knowledge we are among the first in the country to provide smart watch users with the ability to pay for an item such as a coffee using their wearable device.”

Adam Bender covers digital marketing and emerging technology for CMO and is the author of dystopian sci-fi novels We, The Watched and Divided We Fall. Follow him on Twitter: @WatchAdam

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Read More:

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Marketing skills in a virtual world

It wasn’t so long ago that CMOs and marketers came to realise they were under-resourced in managing their rapidly expanding digital activities. In fact, many marketing departments are still today far from optimal resourcing levels, if not noticeably below.

Making Korean brands sexy

If you told someone in the 1980s that South Korean brands would one day supersede many Western and Japanese competitors for innovation, brand management and profitability, they would have declared you insane. But that is exactly what has happened.

Why good leadership starts with leading yourself

Many people first taste leadership when they receive a promotion and find themselves ‘leading’ a team. Over time, the team, and the leader’s responsibility, grows. But do they become better leaders?

Anthony Howard

Executive mentor and founder, The Confidere Group

Smartmobile phones have changed the human life greatly. Nowadays, more and morecompanies are providing best solution for smart mobile pho...

alva christi

In Pictures: 16 great iPhone app battles - Slideshow - CMO Australia

Read more

Interesting to see a big brand like Adobe getting involved in this space when interactive video tools already exist. Interlude's Treehous...

Nedd

Adobe's new interactive shoppable video experience

Read more

Both the elegance and the risk of misuse of NPS lay in its simplicity of collecting the "score". This is why, whilst individual companies...

Pete Nicholls

Against Net Promoter: A new way of interpreting the customer data deluge

Read more

iinet have gone from one on the best customer service providers to as they have grown just another frustrating Telco. As a customer of o...

Disillusioned

How voice analytics helps iiNet hear customer problems on its network

Read more

The interesting question is whether 'campaigns' is even a relevant term any longer. We seem to work in an environment of continuous, omni...

Geoff Brooks

Marketing skills in a virtual world - Customer and marketing relations - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in