Loyalty card app adds support for wearable devices

Rewardle now supports Android smartwatches, testing Google Glass

Rewardle supports the Samsung Gear Live and soon other Android smartwatches. Credit: Rewardle

Rewardle is bringing its digital customer loyalty program to smartwatches, the Melbourne startup has announced.

Wearable computing is expected to have far-reaching influence on the marketing industry and customer engagement. Tech companies are developing wearable computing devices for the masses, opening a new channel for marketers to reach customers and collect their data.

Rewardle gives customers points for buying from local merchants including independent cafés, restaurants, gyms and salons. Previously, members could check in on a tablet at the counter, using either a card or an app on their smartphone. Now they can also use a wearable device to pay and earn loyalty points.

The app currently supports the Samsung Gear Live and is expected to work on other Android wearable devices as they come to market. The app works in conjunction with the smartphone app and additional functionality will be developed based on user feedback, said Rewardle founder, Ruwan Weerasooriya.

"We've only scratching the surface with this initial iteration but as a lean start up we'll continue experimenting and go much deeper as we learn," Weerasooriya said. "What's very obvious is that wearable devices aren't just the latest tech gadgets for geeks, they will serve practical purposes and enable new experiences and engagement with the world around us."

Rewardle could support Google Glass in the future, he said.

“We currently have a pair of Google Glass and are experimenting with the Glass Development Kit to see how it best fits into the Rewardle Platform usage.”

Rewardle also provides data insights to its merchant customers to assist with marketing.

“We’re on a mission to provide the digital engagement tools and business intelligence used by large retail chains to local High Street merchants by unlocking the power of mobile computing, cloud based software and big data analysis,” said Weerasooriya.

“We've made sure local High Street merchants are armed with the technology to take advantage of this emerging consumer trend and to our knowledge we are among the first in the country to provide smart watch users with the ability to pay for an item such as a coffee using their wearable device.”

Adam Bender covers digital marketing and emerging technology for CMO and is the author of dystopian sci-fi novels We, The Watched and Divided We Fall. Follow him on Twitter: @WatchAdam

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Signup to CMO’s email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Read More:

Join the CMO newsletter!

Error: Please check your email address.

Supporting Association

How about the role that data plays in creating brands? :-) would be a great follow up article!

James Corby

Brand creation: It’s just a name…or is it?

Read more

Great study. Here's my prediction - marketing departments to become more like an agency structure and do more in-house. They currently ha...

Anne Miles

Report: Marketing teams must be restructured

Read more

Great Read! If you want to learn more about Dial Up Awareness, Engagement and Conversions please join @aismedia on March 4th for part 3 o...

Sarah

APAC marketers flag mobile first as key differentiator: Adobe report

Read more

Jean-Luc,Nice post - quite thought provoking. You mention managing the tension between the objectives of the corporation and the wants o...

Simon Arden

Customer centricity or eccentricity? - Customer and marketing relations - CMO Australia

Read more

Cross-platform App Development - If you want to push your business growth with the mobile app that runs in all the mobile platforms then ...

Mobileapptelligence

Cross-platform approach boosts audience interest for ANZ

Read more

Sign in