One of the insightful things that has been said to me recently came from an independent consultant working at a major FMCG client. He said: “The problem here is that we have some people who are world-class at marketing to the masses, but they haven’t got a clue about how to speak to a customer.”
Rewardle is bringing its digital customer loyalty program to smartwatches, the Melbourne startup has announced.
Wearable computing is expected to have far-reaching influence on the marketing industry and customer engagement. Tech companies are developing wearable computing devices for the masses, opening a new channel for marketers to reach customers and collect their data.
Rewardle gives customers points for buying from local merchants including independent cafés, restaurants, gyms and salons. Previously, members could check in on a tablet at the counter, using either a card or an app on their smartphone. Now they can also use a wearable device to pay and earn loyalty points.
The app currently supports the Samsung Gear Live and is expected to work on other Android wearable devices as they come to market. The app works in conjunction with the smartphone app and additional functionality will be developed based on user feedback, said Rewardle founder, Ruwan Weerasooriya.
"We've only scratching the surface with this initial iteration but as a lean start up we'll continue experimenting and go much deeper as we learn," Weerasooriya said. "What's very obvious is that wearable devices aren't just the latest tech gadgets for geeks, they will serve practical purposes and enable new experiences and engagement with the world around us."
Rewardle could support Google Glass in the future, he said.
“We currently have a pair of Google Glass and are experimenting with the Glass Development Kit to see how it best fits into the Rewardle Platform usage.”
Rewardle also provides data insights to its merchant customers to assist with marketing.
“We’re on a mission to provide the digital engagement tools and business intelligence used by large retail chains to local High Street merchants by unlocking the power of mobile computing, cloud based software and big data analysis,” said Weerasooriya.
“We've made sure local High Street merchants are armed with the technology to take advantage of this emerging consumer trend and to our knowledge we are among the first in the country to provide smart watch users with the ability to pay for an item such as a coffee using their wearable device.”
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