Shattered Glass: Google's computerised eyewear panned by some users

Google Glass has had high expectations since Google co-founder Sergey Brin showed the gizmo off last summer

Some Google Glass users are less than thrilled with the computerised eyeglasses that supposedly will replace the smartphone one day.

It will be too bad if the early criticism ends up killing Glass, which has had high expectations since Google co-founder, Sergey Brin, showed the gizmo off last summer during the Google i/o developer's conference. He arguably pulled off the best demo ever with skydivers jumping out of a Zeppelin sporting the headset that streamed video of their descent onto the roof of Moscone Center in San Francisco.

The search and advertising giant issued a call for "explorers" willing to pay US$1,500 to try out Glass. People who won the contest included actors, entertainers and more than 50 Twitter users with more than 100,000 followers.

But there are naysayers.

Even though Google Glass isn't officially for sale yet, some businesses are preemptively banning the wearable computers . Some strip club owners have said that patrons will be required to check Google Glass at the door, movie theater reps are concerned that the device will be used to record and sell bootlegged films, and a Seattle bar has banned patrons from wearing the headset .

And now some early reviews are coming in from respected publications.

According to Business Insider, Glass has a ridiculously short battery life, elicits a headache, is difficult to read in bright light, doesn't allow for settings tweaks and is buggy when it comes to voice controls.

Wired makes the point that the wearable computer sits in the same space as the Segway, Bluetooth headset and pocket protector -- all great ideas that are too nerdy to actually be used en masse. Tumblr centred on "Women With Glass" or its antecedent "White Men Wearing Google Glass."

And FastCompany's Mark Wilson opined that "these glasses aren't yet doing anything our phones can't. So why do they need to be glasses?"

Even some scientists take issue with Glass.

Steve Mann, a professor in the department of electrical and computer engineering at the University of Toronto who has spent the past 35 years developing and wearing computerised eyewear, recently said that if proper precautions aren't taken, the technology has the potential to affect how your brain processes sight .

He said that over an extended period of time, Glass can cause eyestrain and using it as a viewfinder for live video could "very well mess up the wearer's neural circuitry". That's because you'd be looking at two unaligned versions of a moving image right in front of you.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook

Brand management starts with management

As the world continues to grow and evolve, it’s more important than ever to build a strong brand that articulates your message clearly and consistently, stands out against the noise, and develops relevance with the people that matter. This makes managing your brand a key component to gaining cut-through and ultimately business success.

Dan Ratner

managing director, Uberbrand

Disrupting marketing as we know it

Call it digital disruption or the fourth industrial revolution, our rapidly evolving environment is affecting consumer perceptions, purchase behaviours and the way they consume information and products.

Jean-Luc Ambrosi

Author, marketer

Very well said “With today’s consumers more demanding of the brands and merchants they shop, it’s imperative for merchants to not just co...

Masterarts

CMO's top 10 martech stories for this week - 29 September

Read more

Very interesting article which touches on the importance of a feedback loop fuelled by customer and market insights. Ideally this scenari...

Andrew Reid

Building customer insights in the data and digital age

Read more

Very very good piece- very novel and innovative and very possibly- effective - way to look at one's communication headlines!

Patrick Dsouza

Should your disclaimer become your headline? - Brand science - CMO Australia

Read more

Excellent post Rob, Mobile app users are growing day by day. Everyday lots of apps are launched in the market but not every app retains t...

Marcus Miller

Why app engagement must be personalised - Mobile strategy - CMO Australia

Read more

very informative blog. I really like the information given in this blog.http://gng.com.au/

Gajanand Choudhary

The evolving role of the CMO - The CMO view - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in