Shattered Glass: Google's computerised eyewear panned by some users

Google Glass has had high expectations since Google co-founder Sergey Brin showed the gizmo off last summer

Some Google Glass users are less than thrilled with the computerised eyeglasses that supposedly will replace the smartphone one day.

It will be too bad if the early criticism ends up killing Glass, which has had high expectations since Google co-founder, Sergey Brin, showed the gizmo off last summer during the Google i/o developer's conference. He arguably pulled off the best demo ever with skydivers jumping out of a Zeppelin sporting the headset that streamed video of their descent onto the roof of Moscone Center in San Francisco.

The search and advertising giant issued a call for "explorers" willing to pay US$1,500 to try out Glass. People who won the contest included actors, entertainers and more than 50 Twitter users with more than 100,000 followers.

But there are naysayers.

Even though Google Glass isn't officially for sale yet, some businesses are preemptively banning the wearable computers . Some strip club owners have said that patrons will be required to check Google Glass at the door, movie theater reps are concerned that the device will be used to record and sell bootlegged films, and a Seattle bar has banned patrons from wearing the headset .

And now some early reviews are coming in from respected publications.

According to Business Insider, Glass has a ridiculously short battery life, elicits a headache, is difficult to read in bright light, doesn't allow for settings tweaks and is buggy when it comes to voice controls.

Wired makes the point that the wearable computer sits in the same space as the Segway, Bluetooth headset and pocket protector -- all great ideas that are too nerdy to actually be used en masse. Tumblr centred on "Women With Glass" or its antecedent "White Men Wearing Google Glass."

And FastCompany's Mark Wilson opined that "these glasses aren't yet doing anything our phones can't. So why do they need to be glasses?"

Even some scientists take issue with Glass.

Steve Mann, a professor in the department of electrical and computer engineering at the University of Toronto who has spent the past 35 years developing and wearing computerised eyewear, recently said that if proper precautions aren't taken, the technology has the potential to affect how your brain processes sight .

He said that over an extended period of time, Glass can cause eyestrain and using it as a viewfinder for live video could "very well mess up the wearer's neural circuitry". That's because you'd be looking at two unaligned versions of a moving image right in front of you.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

The impact of uniforms on consumer brand preferences

Flight attendant uniforms attract attention. From a primary association with sex appeal during the 1960-70s, to the diverse role they perform today, the flight attendant’s uniform sits front and centre in the advertising imagery of many airlines. However, relatively little is known about the ways in which consumer behaviour is influenced by airline uniforms.

Are data and creativity like chalk and cheese?

The industry is experiencing an explosion in data-led initiatives like programmatic buying, as well as a simultaneous increase in the importance of creativity. A less adventurous marketer might see these trends as chalk and cheese, as two developments which have the power to markedly improve a brand’s bottom line, but which don’t have much room for crossover.

Ashley Madison is a wake-up call for all marketers on data retention

The recent Ashley Madison hack is a wake-up call not only for consumers, but also for marketers and companies – many of which still do not take their customers’ privacy or data security seriously enough.

We can see how companies are now developing and improving the digital marketing platform they are using and finding ways to add more feat...

TapAnalytics

CMO's top 10 martech stories for the week - 21 January

Read more

Very nice article, Thanks for sharing this necessary information about digital trends. Specially i like prediction no 3 " Marketers embra...

kevin marshall

Predictions: 16 digital marketing trends for 2016

Read more

Mobile has indeed becoming a big player in the marketing industry. It should be utilized by businesses and mobile campaigns should be pro...

TapAnalytics

Report: Mobile-based campaigns and coupons boost consumer brand sentiment

Read more

Very good points, thanks for this article :) I would also add Virtual Reality to the game changers in 2016 (especially after CES2016). I...

Piotr Maksymowicz

Predictions: 16 digital marketing trends for 2016

Read more

I would like to know if you shop at Big W and use your rewards card there. What happens? As woolworths has only a selected items that you...

Rosalie

Woolworths faces criticism after dropping frequent flyer points in new-look loyalty program

Read more

Latest Podcast

More podcasts

Sign in