It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Australian Football League (AFL) fans who plan to buy Google Glass will be able to listen to a live commentary on their Internet-connected headset from next year.
Despite Google Glass not being commercially available in Australia yet, Telstra and Seventh Beam have developed an app called AFL Glassware. The app allows fans to choose a live game commentary or have the commentary translated to text via the optical display. Customers will also be able to view scores and stats while watching the match.
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Telstra digital media and content director Adam Good told Techworld Australia that the primary aim of the project is to ensure it has some apps available in the marketplace when Google Glass launches in Australia.
“It’s also a chance to demonstrate to customers what might be able to be done in the future,” he said.
“The number of customers using the app will obviously depend on sales of Google Glass once they become available in Australia. That said, we have seen more than 1.7 million downloads of our AFL Live app for smartphones and tablets so there is definitely an appetite for this in Australia.”
Good added that Telstra plans to develop a National Rugby League (NRL) app for Glass users.
A Google Australia spokesman said the company had “nothing to share” about Google Glass availability or pricing for Australia yet.
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