Social Media
Brands must be agile, adapt communication to their audience, treat people well and adopt principles based on individual safety and embrace flexibility as they strive to recover from the COVID-19 crisis.
Social Media
Being authentic to your brand values is more important than ever in times of crisis, according to the co-founder and CEO of Australian luxury leather brand, Maison de Sabre. Because there are plenty of brands who haven’t been and could lose customer standing as a result.
Digital Marketing
Information, connection, comfort and escapism are dominating the behaviour of Australian consumers as they strive to get through the COVID-19 crisis.
Digital Marketing
Citizen engagement is the name of the game for the city of Adelaide and it’s undertaken a digital transformation program and upped the ante on content in order to achieve those ambitions.
Digital Marketing
CX management platform, Sprinklr, is integrating with TikTok for in-feed video ads on the short-form video platform. It will enable ad campaigns to run on TikTok as well as other social media channels all within Sprinklr.
Digital Marketing
Digital platforms like Facebook and Google will be required to pay news outlets for hosting their content as part of a mandatory code of conduct the Australian government is planning to introduce.
Social Media
What do you do when you know you have a great product, but lack the resources or brand appeal needed to tell the world about it? Maybe get Alicia Keys to do it for you.
Social Media
Brands and agencies are scrambling to respond to the Covid-19 pandemic gripping the world and to develop appropriate communication strategies to connect with customers. The Pew Research Center in the US reports in 2019 over half of adults turned to social media for their news. And in times of national and global emergencies, social media has a more important role than ever.
Social Media
Australia’s Information and Privacy Commissioner is taking Facebook to court, alleging serious privacy breaches that saw the personal data of more than 300,000 local consumers potentially disclosed to Cambridge Analytica for political profiling.
Social Media
Gaming brands rank as the most intimate with both millennials and Gen Z, according to MBLM’s 2020 brand intimacy study, which studies brands based on emotions, and is now in its 10th year.
Social Media
Online eyewear platform, Clearly, has embraced augmented reality (AR) Facebook advertising, claiming a first for shoppable ads with virtual try-on features on the social platform.
Social Media
All sorts of consumer brands, from exclusive high-end fashion houses to fast food chains and even movie studios, are realising the opportunities to connect with their customers through games.
Digital Marketing
Despite general market scepticism, the influencer marketing platform (IMP) market is set to reach US$373.5 million, or 12.3 per cent, by 2027, a new report predicts.
Leadership
A marketer who switched from British American Tobacco to a property conveyancing law firm isn’t someone you come across every day. But for Ladybird Conveyancing sales and marketing manager, Mikala Fair, it’s an example of how marketing skills can transcend industries – and how to be pushed out of your comfort zone.
Digital Marketing
Nova Entertainment recently built a pop culture, news and entertainment platform, Goat, to appeal to the demands of an increasingly mobile-first youth. The platform was built using digital experience platform, WP Engine to ensure it was fast, user friendly, appealed to young people and took a mobile only approach.
Social Media
Amid all the jokes of ‘Scotty from Marketing’ and the general cries of a lack of authentic leadership in the current bushfire crisis, one Australian has used the power of social marketing to raise over $51 million in support of the NSW Rural Fire Service.
Social Media
Campbell Arnott’s has paused elements of its latest Shapes ‘Aussie Legends’ campaign in response to Australia’s ongoing bushfire crisis.
Digital Marketing
According to recent research by WARC, marketers are looking to increase marketing investment in emerging social media channels, such as TikTok, and away from old channels such as Twitter and Snapchat.
Social Media
The Queensland Symphony Orchestra is investing in social media and digital marketing to make music more accessible to all Australians.
Digital Marketing
Scepticism is emerging across the industry around whether the Australian Government's response to the ACCC's Digital Platforms Inquiry goes far enough to tackle the issue of digital platform dominance in the media and marketing landscape.
Social Media
There is still a lot of work to be done to gain trust within digital channels and metrics, according to a new study.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
