Social Media News, Features, and Interviews

​Oracle has been named as part of a TikTok proposal to the US Government to try and overcome security concerns around the social media platform, knocking out rival, Microsoft, for the prize.

​Brands have a huge opportunity to engage Gen Z via social media advertising and then use Gen Z as brand ambassadors to influence their peers and household, according to new research from Snap and Kantar Media.

Despite the COVID-19 crisis and subsequent clampdown on conferences and seminars, lead generation still needs to come from somewhere.

For Australian linen and homewares brand, Lorraine Lea, decline had set in long before the COVID-19 crisis hit.

A few years ago, century-old South Australian-born company, National Pharmacies, decided to update its mission.

Snapchat’s first global B2B marketing campaign is being positioned as an overdue and clever step in solidifying the social media brand’s position as its platform rivals face claims of racial insensitivity and advertising boycotts through to data privacy challenges.

Short-form video app Tik Tok is in line to be acquired by Microsoft in the US, with the computing giant saying it’s discussions are continuing. It comes after TikTok recently launched its marketing offering, encouraging brands not to make ads, but instead TikToks.

Google Australia’s local chief has criticised the ACCC’s draft mandatory code of conduct for negotiations between news media and digital platform giants, as the industry takes stock of the latest effort to level the playing field between old and new media.

Australia’s media and industry commentators have been quick to applaud the ACCC’s mandatory draft code for negotiation between traditional news organisations and digital platforms giants aimed at restoring the balance of power between new and old media.

At the height of the first COVID-19 nation-wide lockdowns, men’s swimwear brand, Skwosh, adopted a Messenger chatbot to connect with customers, handle a large volume of frequently generated queries and blend the brand personality with conversation commerce.

At the start of this year, a fresh short-form video contender, Byte, debuted. The video app is the successor to Vine, developed by one of its co-founders, Dom Hofmann.

It was 12 March 2020 when Elma Beganovich saw the world suddenly change. As co-founder and chief operating officer at New York-based influencer-led digital marketing agency, Amra & Elma, she had been monitoring rising concern regarding the COVID-19 health crisis among the global influencer community and their followers.

In a bid to help local businesses affected by coronavirus restrictions, a new marketplace for Australian-made and owned products has now launched. Buy Aussie Now, which started as an Instagram page in mid-March as the nation prepared to shut down with the Coronavirus, has developed into a new platform to showcase local businesses.

Keeping up with evolving perceptions around women in media and communications and celebrating their multi-faceted and diverse natures has led Bras N Things to shake up its brand positioning.

Australia’s alcohol marketing watchdog has joined Ad Standards in reminding brands to be mindful of content aligning to responsible advertising practices during the COVID-19 pandemic.

A concerted effort to build real-time consumer sentiment tracking has seen Beiersdorf pivot its marketing, media and social approach to meet changing behavioural trends during the COVID-19 crisis.

Facebook has announced it’s tightening its rules around hurtful content as more brands boycott the platform. Facebook COO, Sheryl Sandberg, shared the platform’s renewed efforts from its second civil rights audit.

Harmful content, misinformation and fake news are firmly in the spotlight this week as protests escalate against the spread of racially insensitive content on social platforms and a new code of conduct for digital platforms enters circulation.

As Australian businesses begin to emerge from the COVID-19 lockdown, there’s a growing trend suggesting those best placed to recover quickly are the ones who stayed engaged with their customers throughout.

Refugee and migrant settlement agency, AMES Australia, is sharing livestreamed conversations and inspiring stories to mark Refugee Week in 2020.

Marketers should be willing to test new channels and platforms with highly engaged audiences if they’re to keep up with consumer behaviour and trends, Mini’s head of marketing A/NZ, Alex McLean, says.