Myer appoints new boss of marketing and merchandising

Former The Apparel Group CEO will report directly to the department store's CEO, Bernie Brookes, and will look after brand strategy

Myer has appointed a new chief of marketing and merchandise among a host of new senior executive appointments.

Former CEO of The Apparel Group, Daniel Bracken, will join the department store in the new role of chief merchandise and marketing officer, reporting director to CEO, Bernie Brookes. He is tasked with merchandising strategy including managing design, sourcing, buying and manufacturing, as well as advertising, digital, marketing, events and executing Myer’s brand strategy.

In a statement, Brookes said Bracken’s experience at The Apparel Group, where he oversaw the Sportscraft, SABA, Willow and JAG brands, as well as his international retail experience, made him a great candidate for Myer.

Prior to The Apparel Group, Bracken spent 15 years at Burberry in London, where he held various positions including general manager of childrenswear, head of merchandising and production, commercial director of menswear and most recently, VP of strategy.

Bracken's role replaces that of current executive general manager of merchandise, Adam Stapleton, who is leaving Myer to pursue another opportunity.

His appointment also comes nine months after Myer promoted former general manager of marketing, Megan Foster, to managing director of its owned fashion label, sass & bide.

Alongside Bracken, Myer has recruited its first chief information and supply chain officer, Richard Umbers, who is currently working for Australia Post as executive general manager across ecommerce and the parcel service.

Read more: AMI former chief Mark Crowe joins Brand Finance Australia as CEO

In the newly created role, Umber will be responsible for online services, information technology including payment systems, supply chain and the Myer One loyalty program. He is also tasked with expanding and strengthening Myer’s omni-channel retail offer.

Myer also announced that it had appointed former MD and VP of Inditex Group as its new group general manager of strategy and business development.

Related: Myer customer loyalty program brings in 70% of total sales

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Read More:

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Taking issue with ‘Branzac’ advertising

Commemoration of the 100th anniversary of the Anzac landing at Gallipoli has not only been a time to ponder a tragedy that affected too many Australian and New Zealander families, it also shone the headlights on the whole marketing profession.

Data privacy, ethics, and the moving goal posts

Customers are becoming increasingly concerned with how businesses use their data. This has meant organisations need to take extra steps to allay the concerns their customers have with what data they are collecting, how is it stored, and how is it then used.

Why there’s more to content marketing ROI than just numbers

Most brands are producing more content than ever before. Even those still operating predominantly in campaign mode are finding social media demands an always-on content pipeline.

Jacki James

strategic planner, Zuni

The next Advertising medium is Augmented Reality, Just when individuals thought promotions couldn't get any more interactive and close to...

Siddhu

The old billboard gets the flick as digital OOH advertising takes over

Read more

Augmented Reality is the most immersive and interactive medium at today and that works for all kinds of real world requirements. It allow...

Siddhu

Sunny Queen launches egg-citing augmented reality collectible cards

Read more

It's really helpful that you were able to share this kind of information in order for some people to know on what is this kind of word re...

best essay sites

It's time for CMOs to embrace ‘agile’ as a noun - Technology chief - CMO Australia

Read more

You nailed it Mark, not nice, not popular but true.

CruiseFactoryData

CMO Council: Marketers lack right customer metrics for digital transformation

Read more

An insightful post and I wholeheartedly agree that without clearly defined business goals any content strategy will be ineffective. The d...

Alastair Kane

Why there’s more to content marketing ROI than just numbers

Read more

Sign in