Suncorp appoints content marketing consultancy Edge to deliver Business Insurance Hub

Australian financial services group's information site includes editorial content for SMEs

Suncorp has appointed content marketing agency, Edge, to help produce its content marketing offering, Business Insurance Hub.

Under the agreement, Edge is working with insurance experts from across Suncorp’s organisation to produce a range of content and tools aimed at educating small to medium businesses about business insurance. The site includes opinion editorial, articles, social content and interactive tools such as a safety checklist, risk and asset assessment, and revenue estimator.

Edge has also built and designed the new website, which breaks content down into industry sectors, trending topics and essential information. A spokesperson for Edge said the site is a new initiative that replaces disparate pieces of content across different brands and sites under the Suncorp banner.

While it’s primarily designed to attract new customers, the information will also be valuable for existing clients, the spokesperson added.

In a statement, Suncorp Group senior leader for websites, Darren Abood, said the content marketing play was about better engaging with customers.

Related: Suncorp CMO: Marketers must start thinking like publishers

“The Suncorp Group has a long commitment of providing personalised service to its customers, helping them to understand their options via brokers, advisers and directly through our call centre representatives,” he said. “The Business Insurance Hub is designed to demystify insurance options for SMEs when they first start researching online.”

Edge has also been chosen to produce content for the Suncorp Super website. Its head of strategy, Richard Parker, said the online resources will look to deliver a constant flow of news and information about changes to the market, as well as tools that aid the decision-making process.

“This content will underscore the long-term strategy for the website to be the premier resource for Australian business insurance information,” he added.

Suncorp oversees several brands including AAMI, GIO and Vero.

Related: 7 marketers share their content marketing dos and don’ts

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Oracle is toothless, it has zero. They don't understand what AI is.

Ilya Geller

Exclusive CMO interview: Where Oracle is heading with AI in marketing

Read more

The concept of liquid expectations is on the rise, and happy customer experience directly relates to the ease of finding a solution. Most...

Karanbir Singh

New digital trends report predicts a year of liquid customer expectations and design thinking

Read more

Great article, Thanks for sharing with us. I would like to recommended list of top customer loyalty software for small to large scale of ...

Matts Frigian

How brands are ramping up customer loyalty program spending in 2017

Read more

“We’re in an arms race for finite attention.”What a statement that is. I am so glad that someone of Steve's caliber comes out about the m...

Peter Strohkorb

Marketo CEO: Ditch the volume game, focus on value

Read more

Hello Greetings for the day. As I am also looking to stabilize gym with Hypoxi in india place called Delhi. And I have gone through your ...

Dhruv singh

Goodlife gets business ‘in shape’ with real-time analytics

Read more

Latest Podcast

More podcasts

Sign in