Digital disruption, and the rise of the connected consumer through social networks and mobility, has made relevant and seamless customer experience the key to competitive advantage and sustainable growth.
Fairfax Media has launched a campaign off the back of its latest Eye Tracking Research Study aimed at showcasing how readers are interacting with digital advertising formats across desktop and mobile formats.
All the latest martech and adtech news from Salesforce, Act-On Software, Rubicon Project, Rocket Fuel, Networked Insights, Taboola, AppsFlyer, Acxiom and Callidus Cloud.
Technology budgets are converging across organisations and marketers are looking to become their organisation’s top technology influencers and spenders once again this year, if four Australian CMOs are any sign of the times.
Several years ago, Gartner gained notoriety for suggesting CMOs will be spending more than their IT counterparts on technology by 2017. Well, according to the research firm, that premise is set to come true, as marketers look to up spend on a host of capabilities across the martech stack.
Enhancing the customer experience, improving competitive positioning and increasing sales are the top three drivers of digital marketing agility, according to a new report.
Predictive analytics, the Internet of Things and machine learning are all being touted as top technologies that will improve engagement with customers, even if marketers can’t agree which to prioritise, a new international survey reports.
Healthcare products producer, Blackmores, has joined the growing list of brands investing in chatbots and launched a new artificial intelligence-based bot aimed at helping consumers stick to their 2017 New Year’s resolutions.
The launch of Microsoft’s Hololens holographic technology and accompanying headset in early 2015 was proclaimed by industry pundits as a technology for marketers to watch because of its ability to change the way consumers interact with brands and products.
The recruitment market is showing a strong resurgence in marketing, sales and IT in Australia, with salary surges expected across all three sectors, a new report found.
Automating customer lifecycle analysis and using artificial intelligence to improve the timeliness and relevance of email marketing are just some of the things on the to-do list for pure-play shoe etailer, Styletread, in 2017.
No matter how much you believe in the benefits of content or are committed to creating a content strategy, it can be a struggle to execute a successful content marketing approach. In working with a variety of B2B firms across a range of industries, I’ve discovered six common challenges facing marketing professionals and executives when it comes to content marketing.
Content marketing has shown tremendous growth in recent years, as brands scramble to find ways to engage and retain the attention of increasingly-distracted audiences.
As the year of customer experience, digital transformation, premium programmatic and ad viewability and addressability comes to a close, the team at CMO has pulled together a list of our most-read stories for 2016 to see what issues have really been keeping marketers awake at night.
Test and learn is so ingrained in Expedia’s culture, its brand marketing team leader describes her campaign activity as “science experiments”.
As we head into 2017, the push towards digital is more paramount than ever, and marketers must put digital capability, skills, media spend and content front and centre of their efforts. To find out just how brands plan to do that, CMO caught up with three of Australia’s leading brands - L’Oreal, Helloworld and Expedia – to ask them for their marketing predictions for 2017 and how they are crafting their 2017 strategies amidst an ever-changing market.
Poor understanding of the connected customer journey across all touchpoints and data utilisation woes means CMOs continue to struggle to deliver on the promise of omni-channel alignment across digital and physical worlds, a new report claims.
Village Cinemas has debuted in-seat food and beverage services for VPremium cinema patrons with a new mobile app aimed at improving customer experiences onsite through digital means.
Liquor retailer, BWS, has joined forces with mobile marketing company, Shopitize, to launch a new beer campaign rewarding customers in real time for their purchases.
Australian consumers are increasingly aware of the value of their personal data, and would put a $50 price tag on their contact details and online behavioural intelligence if they could, a new report has found.
The Interactive Advertising Bureau (IAB) is claiming a world-first after launching its inaugural edition of digital advertising viewability benchmarks based on industry data.