Digital Marketing
In the second of our new series of features exploring marketing technology assessment and utilisation, we look at how you can build the right culture and internal capability to maximise your chances of success.
Digital Marketing
Australian-owned and social media-led ecommerce brand, Showpo, recently adopted technology enabling it to utilise artificial intelligence (AI) models, allowing its clothing to be shown on a greater range of body sizes.
Digital Marketing
Australian-owned brand management and creative automation platform, Outfit, has been acquired by Smartsheet as part of plans to build out the latter’s digital management offering.
Digital Marketing
Havas Media Australia is claiming its new cookie-less programmatic advertising solution has delivered a 16 per cent uplift in user engagement for client, Baiada Group, against a cookie-less alternative.
Digital Marketing
All the latest martech, adtech and customer tech news from Lily AI, Teradata, Neustar, Marketplacer, Yotpo, Atomic.io, Lumos, Evorra, HubSpot and Infobip.
Digital Marketing
Adopting a test-and-learn mentality, crafting plenty of in-house, native creative and solid attribution models are key to achieving advertising results through TikTok, three Australian brands report.
Digital Marketing
Marketers need to be able to track campaign effectiveness all the way through to customers and revenue, beyond merely website visitors and leads, if they’re to see the real story, according to Attributer.io co-founder, Aaron Beashel.
Digital Marketing
One of the questions that has accompanied the rise of social media influencers has been the authenticity of their recommendations. So perhaps it makes sense to do away with any pretence of reality altogether?
Digital Marketing
Yahoo VP and global head of B2B marketing, Jen Whelan, is the first to admit a double take when she found out Verizon Media was going to rebrand back to Yahoo.
Digital Marketing
All the latest martech, adtech and customer technology news from VidMob, Ortto, RevSure.ai, Amperity, MediaMath, VWO, Medallia and Proofpoint.
Digital Marketing
Like many Melbourne-based live performance organisations, the Melbourne Symphony Orchestra (MSO) was hit hard by lengthy lockdowns. But also like its peers, the pandemic provided an opportunity to rethink the role digital plays in MSO’s audience engagement strategies.
Digital Marketing
Higher conversion rates, bigger cart sizes, enhanced brand salience and credibility are just of the upsides MyDeal’s marketing chief sees from its new partnership with Big W.
Digital Marketing
In the recent Clevertouch State of Martech report, 50 per cent of respondents said they were overwhelmed by martech choices today. Forty-four per cent also admitted platforms have gone unused during the pandemic. Yet 34 per cent are looking to buy more martech over the next year.
Digital Marketing
Australia’s Uber Eats is set to become one of the first country deployments of Rokt’s commerce technology accelerating advertising opportunities on the platform after the martech company struck a partnership with Uber Technologies globally.
Digital Marketing
Infused with a new lease of life, RM Williams is undergoing a renovation of its customer engagement platforms under the stewardship of chief technology officer and soon to be chief digital officer, Nathan Alexander.
Digital Marketing
The AFL’s first drop of NFT collectibles from its own minting brand have sold out in 12 hours.
Digital Marketing
All the latest martech, adtech and customer technology news from Unity Software, Neustar, Northbeam, Gorgias, Contxtful, Pattern, Current, Klaviyo and MailChimp.
Digital Marketing
Marketing practices have changed dramatically in recent years as new technologies, channels and processes have rewritten rules of engagement and delivery. But at its core, many key concepts that underpin marketing remain the same as they were when they were first refined in the 1950s and 1960s.
Digital Marketing
All the latest martech, adtech and CX tech news from Twilio, AppLovin, Unity, Ping Identity, CleverTap, Aisera, Forsta, Klaviyo, Shopify, Omeda, Yellow.ai and Cyara.
Digital Marketing
Campaigns have been a part of marketing since marketing began. Now Vivek Sharma believes its time to let them die, and Da Vinci is his chosen assassin.
Measurement & Analytics
Dynamic Yield has once again led Gartner’s annual Magic Quadrant 2022 report analysing personalisation engine platforms in market, followed by Insider, Salesforce, Adobe and SAP.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
