Digital Marketing
Forget search. The future of Yahoo is content. Yahoo's loss to Google in the search engine wars was already quite evident before the 2014 International CES, but CEO Marissa Mayer revealed a new focus for the company during her Tuesday keynote at the tech trade show.
Digital Marketing
Data and analytics along with marketing automation are the top areas of digital marketing investment heading into 2014, a new report claims.
Digital Marketing
Ever since smartphone makers began incorporating GPS receivers into their handsets, marketers have dreamed about making use of the technology. Their goal has been to use location to target consumers with messages based on not just who they are, but where they are.
Digital Marketing
The BBC is tendering for a three-year framework contract worth up to £18 million for the provision of web analytics systems.
Leadership
Strong demand for data analytics skills is pushing up wages for qualified professionals and turning big data into a big pay for data analysts.
Digital Marketing
Google's decision to change the default setting for Gmail to show images by default has been criticised by security researchers as opening the door to sophisticated forms of message tracking.
Leadership
B2B marketers need to stop playing the victim and spend more time learning customer centricity from their consumer counterparts if they wish to remain relevant in five years’ time.
Digital Marketing
The open source project aimed at ridding the Web of intrusive online advertising is calling on the community for comment on the acceptability of native advertising.
Digital Marketing
Marketing automation suite vendor, Marketo, has acquired real-time personalisation platform provider, Insightera, as part of plans to build its capabilities around cross-channel marketing.
Social Media
Social media has become an intrinsic part of our brand and corporate lives. Yet the number of organisations lacking governance strategies around these highly interactive and dynamic channels is alarming.
Digital Marketing
A new report shows Australia’s online search advertising market is experiencing double-digit growth and is expected to continue outperforming all other major online advertising segments as mobile search increases.
Leadership
Many marketers can count the number of Australian owned, globally recognised brands on one hand. So it’s no surprise that experienced marketer and strategist, Rob Langtry, considers being brand custodian for the country’s wool industry a rare privilege.
Digital Marketing
Consumers are spending less than 30 seconds reading or listening to digital marketing communications and are increasingly interacting with multiple media sources simultaneously, a new report claims.
Social Media
A new report into the social and online habits of the millennial generation claims to undermine several popular myths about the digitally native generation, while introducing a new set of behavioural –based personas for marketers to consider.
Digital Marketing
When you have more than one million keyword search terms and multiple digital brands to manage, having an automated, scalable and efficient search management and reporting tool is vital to your sanity.
Digital Marketing
The Interactive Advertising Bureau (IAB) Australia has struck a new partnership with Nielsen to launch a new mobile audience panel measurement pilot that it claims will address industry demand for better mobile audience metrics.
Leadership
Senior marketers may have their heads around digital marketing, but unless they invest in better training for junior staff and stronger metrics, they won’t get the most out of these new channels, an analyst claims.
Digital Marketing
Adobe’s decision to move away from CPM (cost per thousand emails sent) email campaign pricing to one based on customer profiles is indicative of the rising importance of value-based metrics in marketing, according to one industry group.
Social Media
Online marketing 3.0 is about being intuitive and engaging with your community in real-time, according to respected entrepreneur, podcaster and author, Ludwina Dautovic.
Leadership
The Association for data-driven marketing and advertising (ADMA) has appointed four new industry representatives to its board.
Leadership
Organisations looking to employ marketing analytics should secure stakeholder buy-in upfront and strive for a standardised approach to Return on Marketing Investment (ROMI) if they wish to be truly effective.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
