Content Marketing Tactics

Digital Marketing

How Dark Social is affecting your content marketing strategy

Publishers have always known social media likes and shares does not paint a complete picture of how their content is being passed along. Social sharing and search has never been able to entirely account for the number of visitors they receive via deep links.

Digital Marketing

Demonstrating marketing ROI: Ezidebit's automation journey

Demonstrating marketing’s direct revenue contribution is the ‘holy grail’ for CMOs today. Scaling customer acquisition and retention activity without increasing headcount is also pretty up there on the Richter scale.

Digital Marketing

Why CMOs need to become change agents

CMOs must assume the role of change manager if they’re to steer their organisations through the transformed lifecycle of the B2B buyer, an Australian inbound marketing consultant claims.

Digital Marketing

Content, data and integration should top list for CMOs

CMOs must start embracing a systems-based marketing approach and invest in content and data excellence if they’re to transform their organisations to meet the buying cycle of today’s customer, IDC’s lead CMO analyst claims.

Digital Marketing

Adopting the right content marketing principles

Content Marketing Institute (CMI) founder, Joe Pulizzi, is one of the world’s leading experts on effective content marketing. He shares some dos and don'ts with CMO.

Digital Marketing

7 CMOs share their content marketing dos and don’ts

Content marketing is the hot area of investment for marketers both in the B2B and B2C space. We asked CMOs and content producing experts to share their experiences with content marketing in an increasingly fragmented and real-time world, and their dos and don’ts when it comes to telling a story.

Infographic: Improving customer queues

The team at US-based crowd control solutions company, Lavi Industries, has compiled a new infographic looking at the 10 essential elements businesses need to improve customer satisfaction in a queue.

Digital Marketing

Why your B2B content marketing strategy isn’t working

B2B marketers have become obsessed by content marketing, but their approach is largely mediocre and isn’t changing the customer’s behaviour enough to move the commercial needle, an industry advisory group claims.

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APAC Digital Performance

With some of the highest levels of social media penetration, mobile device ownership, and Internet ...

There could be some benefit of this functionality for the end users as well. For instance, it is quite disturbing to me to see promotions...

elina

Permission-based programmatic advertising taps into customer data disclosure trend

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Good article, analysing customer data can divulge a number of significant results related to customer preference, user experience and cus...

Aashima

Jaguar personalises in-store customer experience with virtual

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Targeting is a key component of mobile ad optimization and that's the make or break element of mobile ad effectiveness today, just ask Fl...

Marley

Location-based advertising firm xAd raises US$50m

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Superb post structure! As smartly as the content you write up. I need to figure out more on this. Truly, the sharing is delicious! Ple...

Vonda Samson

Apple partners with Mastercard and Visa on mobile wallet

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With power to 'serve' comes great responsibility!

Clinton

How retargeted advertising works

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