"Thin" online content, such as low-quality guest blog posts, is out this year, thanks to the various Google algorithm updates of the past few years. Experts suggest that in 2015 and beyond, it will be all about "fat" content -- such as ebooks.
For many, 2014 is heralded as the year of content marketing. Increasing swathes of brands ramped up their investment into owned media, launching everything from media partnerships (GE, for example) to their own newsrooms. We asked marketers and content marketing consultancies to comment on the year that was for content marketing, as well as their predictions and investment plans in 2015.
Australian marketers are feeling less effective when it comes to content marketing, and many are still struggling to demonstrate its ROI to the organisation, a new report claims.
The University of Southern Queensland (USQ) has ramped up its social media strategy and launched a digital content portal as it looks to improve engage with prospective and current students.
Content marketing isn’t just about crafting a clever yarn or funny video for your website. It requires a strategic approach to the type and amount of content you plan to produce, as well as a clear distribution path and metrics to understand the success of your efforts.
Marketers targeting millennials must focus on opt-in and value-driven content if they hope to have a shot at appealing to these digitally savvy consumers.
Insurance brand, AAMI, claims its decision to up the content marketing ante with a real-time social media approach is already driving more positive digital engagement.
Publishers have always known social media likes and shares does not paint a complete picture of how their content is being passed along. Social sharing and search has never been able to entirely account for the number of visitors they receive via deep links.
Audience, content and business performance metrics are all vital if marketers want to make the most out of their content marketing strategy, a new Forrester Research report claims.
Suncorp has appointed content marketing agency, Edge, to help produce its content marketing offering, Business Insurance Hub.
Nearly half of all Australian marketers plan to spend more on content marketing activities next year, but less than one in five have a dedicated content chief working in their organisation today, a new report reveals.
LinkedIn has introduced a new analytics tool to its content marketing offering which it claims will help brands to quantify and benchmark content posted on its site.
Marketers should be focusing on generating business and problem-oriented content over thought leadership pieces if they want to influence the self-serve customer buying cycle.
CMO speaks to a range of senior marketers, industry experts and content marketing leaders to find out where their content marketing dollars will be spent in 2014, and what they see as the top trends influencing content strategy.
Online marketing 3.0 is about being intuitive and engaging with your community in real-time, according to respected entrepreneur, podcaster and author, Ludwina Dautovic.
Demonstrating marketing’s direct revenue contribution is the ‘holy grail’ for CMOs today. Scaling customer acquisition and retention activity without increasing headcount is also pretty up there on the Richter scale.
More than two-thirds of Australian marketers investing in content marketing tactics plan to increase the amount of budget spent on these activities in the next year, a new report claims.
Most organisations are at an ‘intermediate’ stage when it comes to social business maturity, and less than one-fifth can boast of being truly strategic in executing social strategy, a new report claims.
CMOs must assume the role of change manager if they’re to steer their organisations through the transformed lifecycle of the B2B buyer, an Australian inbound marketing consultant claims.
CMOs must start embracing a systems-based marketing approach and invest in content and data excellence if they’re to transform their organisations to meet the buying cycle of today’s customer, IDC’s lead CMO analyst claims.
Content Marketing Institute (CMI) founder, Joe Pulizzi, is one of the world’s leading experts on effective content marketing. He shares some dos and don'ts with CMO.