Content Marketing Tactics

Digital Marketing

Interview: Cracking the digital video code for brands

With more than 100 hours of video uploaded to YouTube every minute, ensuring that even a short film can capture an audience’s attention is no easy task. But when you’ve been making short films for more than 25 years, there are a few tricks you pick up along the way.

Digital Marketing

How to use Ebooks to improve your content marketing strategy

"Thin" online content, such as low-quality guest blog posts, is out this year, thanks to the various Google algorithm updates of the past few years. Experts suggest that in 2015 and beyond, it will be all about "fat" content -- such as ebooks.

Digital Marketing

5 predictions on content marketing trends and strategy in 2015

For many, 2014 is heralded as the year of content marketing. Increasing swathes of brands ramped up their investment into owned media, launching everything from media partnerships (GE, for example) to their own newsrooms. We asked marketers and content marketing consultancies to comment on the year that was for content marketing, as well as their predictions and investment plans in 2015.

Digital Marketing

6 ways marketers are using technology in content marketing

Content marketing isn’t just about crafting a clever yarn or funny video for your website. It requires a strategic approach to the type and amount of content you plan to produce, as well as a clear distribution path and metrics to understand the success of your efforts.

Digital Marketing

How Dark Social is affecting your content marketing strategy

Publishers have always known social media likes and shares does not paint a complete picture of how their content is being passed along. Social sharing and search has never been able to entirely account for the number of visitors they receive via deep links.

Digital Marketing

Demonstrating marketing ROI: Ezidebit's automation journey

Demonstrating marketing’s direct revenue contribution is the ‘holy grail’ for CMOs today. Scaling customer acquisition and retention activity without increasing headcount is also pretty up there on the Richter scale.

Digital Marketing

Why CMOs need to become change agents

CMOs must assume the role of change manager if they’re to steer their organisations through the transformed lifecycle of the B2B buyer, an Australian inbound marketing consultant claims.

Digital Marketing

Content, data and integration should top list for CMOs

CMOs must start embracing a systems-based marketing approach and invest in content and data excellence if they’re to transform their organisations to meet the buying cycle of today’s customer, IDC’s lead CMO analyst claims.

Supporting Association

Featured Whitepapers

More whitepapers

Blog Posts

What happens when the 'market' becomes a 'customer'?

One of the insightful things that has been said to me recently came from an independent consultant working at a major FMCG client. He said: “The problem here is that we have some people who are world-class at marketing to the masses, but they haven’t got a clue about how to speak to a customer.”

3 Metrics to measure B2B content marketing ROI

Content marketing has become a key pillar for marketing departments of all sizes across the world. But how do you measure – and ultimately prove – the effectiveness of the time, money and energy spent on content marketing?

How global brands can connect on a local level

The dot-com boom allowed brands to easily access the global market. Thanks to this increased exposure and worldwide awareness, brands can no longer exist in a local bubble.

Dan Ratner

managing director, Uberbrand

Informative comments , I loved the info , Does anyone know if my assistant could get ahold of a blank 2011 IRS 8804 - Schedule A document...


Telstra unveils fresh digital content media services

Read more

So, the one thing I would say is .. the customer already has a voice, whether you wanted them to have one or not .. and they have a platf...

Paul Gilbert

Why digital strategy equals customer experience

Read more

Appliances online are doing a good job online, but they're still not giving customers a truly powerful online experience in my view. Wher...

Graham Howlett

Navigating the future of omni-channel retailing

Read more

For both businesses and marketers alike who want a digital marketing platform that supports data visualization, integrated analytics and ...


Adobe to bolster analytics capabilities of Marketing Cloud with Digital Analytix acquisition

Read more

Good Content is a crucial part in Marketing ROI. No doubt metrics like sharing & engagement, consumption, & lead generation &...


3 Metrics to measure B2B content marketing ROI - B2B marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in