Content Marketing Tactics

Digital Marketing

Demonstrating marketing ROI: Ezidebit's automation journey

Demonstrating marketing’s direct revenue contribution is the ‘holy grail’ for CMOs today. Scaling customer acquisition and retention activity without increasing headcount is also pretty up there on the Richter scale.

Digital Marketing

Why CMOs need to become change agents

CMOs must assume the role of change manager if they’re to steer their organisations through the transformed lifecycle of the B2B buyer, an Australian inbound marketing consultant claims.

Digital Marketing

Content, data and integration should top list for CMOs

CMOs must start embracing a systems-based marketing approach and invest in content and data excellence if they’re to transform their organisations to meet the buying cycle of today’s customer, IDC’s lead CMO analyst claims.

Digital Marketing

Adopting the right content marketing principles

Content Marketing Institute (CMI) founder, Joe Pulizzi, is one of the world’s leading experts on effective content marketing. He shares some dos and don'ts with CMO.

Digital Marketing

7 CMOs share their content marketing dos and don’ts

Content marketing is the hot area of investment for marketers both in the B2B and B2C space. We asked CMOs and content producing experts to share their experiences with content marketing in an increasingly fragmented and real-time world, and their dos and don’ts when it comes to telling a story.

Infographic: Improving customer queues

The team at US-based crowd control solutions company, Lavi Industries, has compiled a new infographic looking at the 10 essential elements businesses need to improve customer satisfaction in a queue.

Digital Marketing

Why your B2B content marketing strategy isn’t working

B2B marketers have become obsessed by content marketing, but their approach is largely mediocre and isn’t changing the customer’s behaviour enough to move the commercial needle, an industry advisory group claims.

Digital Marketing

Marketing rapid growth: Evernote’s stroll down memory lane

In the second of CMO’s series on marketing chiefs at fast-growing companies, we talk to Andrew Sinkov, VP of marketing at apps producer Evernote, about why customer ambassadorship is key in its communication strategy.

Supporting Association

Featured Whitepapers

Facebook Graph Search POV

A description and analysis of Facebook Social Graph, monetization opportunities and its value to businesses.

Great article. Its complicated; balancing a great user experience with value of business marketers and return to shareholders. Amazin...

Tim Davies

How marketers lost faith in Facebook

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Yes, it seems strange that Sport Clubs don't see the people who pay as customers...but it is. Especially in the Italian Serie A: check my...

Alessia Cocco

Thinking of fans as customers: Australian Rugby Union's data journey

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Imagine, a business actually seeing the people who pay as customers. Who'd a thought eh?

Blinky Bill of Bellingen NSW

Thinking of fans as customers: Australian Rugby Union's data journey

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What is the problem? They are glasses. Take them off when use isn't warranted, then put them back on when you need them. Simple. I'm more...

Andrew

Google Glass marketers focus on transparency

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Little things can truly make the biggest difference. Here is a slideshare deck that provides a further overview of the Purple Goldfish co...

Stan Phelps

Why you need to put the emphasis on customer experience over acquisition

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