Social Media
How can something be a secret if all your Facebook friends see it?
Digital Marketing
Five Australian startups have been selected to partner with Cadbury, belVita biscuits and other Mondelēz International brands after winning a competitive pitch process.
Digital Marketing
Wearable devices “should be simple, easy to wear and be fashionable,” according to Rohildev Nattukallingal, the creator a ring that can control other electronic devices.
Leadership
Telstra has confirmed its CMO, Mark Buckman, has resigned from his post just five months after being promoted and four years after joining the group.
Social Media
Marketing is adopting an increasingly influential role in customer service due to the rise of customer-centric thinking and digital communications. But the shift is causing friction between the two functions.
Digital Marketing
There’s no doubt about it, the mobile apps market is booming. But does that mean your brand needs to build a dedicated mobile app in order to be successful? And if you are going to make the investment, what key considerations should factor into such a decision? To find out, CMO speaks with local and global digital marketing experts.
Leadership
A new infographic from Uberflip has set out to detail the top traits modern CMOs need to ride out the digital and technology disruption they’re facing today.
Social Media
Charity giving community portal, JustGiving, has launched a ‘Care’ social button for donation sites in a bid to make the experience more personal for consumers.
Digital Marketing
Gleaning insights from vehicle and customer data has been key to the growth of car sharing company, GoGet, according to its co-founder, Bruce Jeffreys.
Social Media
A real-time social media program around the World Cup that has triggered a 400 per cent engagement rise for Sportsbet’s Twitter channel couldn’t have succeeded without an integrated marketing approach.
Digital Marketing
There’s no getting around it: Tyres are the ultimate grudge purchase, says Dominic Byrne, chief digital officer (CDO) at tyre wholesaler and retailer, Tyres4U.
Google has big hopes for its Glass head-mounted computer, chief among them a desire to make the unit smaller and more comfortable to wear.
Leadership
Several marketing industry leaders have applauded P&G’s decision to reposition marketing leadership into centralised ‘brand’ teams, claiming the move represents a welcome shift towards marketing as the orchestrator of customer experiences. However, one respected Australian marketer has raised concerns that the decision rationalises strategy into global teams, leaves brand managers without commercial responsibility and in product silos, and could stifle local innovation.
Digital Marketing
Kia Motors Australia has attributed its decision to deploy a new website and new customer experience platform to the need to better personalise online interaction.
Digital Marketing
Marketers who are investing in data are more likely to see a shift in the marketing function from a departmental to whole-of-business approach, according to the latest PricewaterhouseCoopers Australian Entertainment and Media outlook 2014-2018 report.
Digital Marketing
Wanted: TV/movie fanatic UK/Ireland to watch Netflix and "tag" content, using pre-defined words to describe plot, genre, tone and other qualities of each program watched. Flexible hours; can work from home. Apply jobs.netflix.com.
Social Media
Domino’s has officially launched its Pizza Mogul, which allows consumer to create or mix ‘n match their own pizza, share it through their social networks, and get paid 25 cents every time someone buys their creation.
Digital Marketing
A dozen Victoria-based food manufacturers are now exporting into the Chinese mainland thanks to an innovative partnership between export-oriented Australian ecommerce company, Premium Australia Foods, and global ecommerce specialist, ChannelAdvisor.
Social Media
Twitter offers significantly more value when it comes to getting the message out about events, generates up to four times more revenue and page views than LinkedIn or Facebook, a new Australian report claims.
Leadership
It makes sense to embrace the same media used by the people you are trying to reach. For German carmaker Audi’s push into the Korean market, that has meant a very high investment in one of the newest marketing channels – mobile.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
