It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
A new infographic from Uberflip has set out to detail the top traits modern CMOs need to ride out the digital and technology disruption they’re facing today.
The (Not so secret) formula of the modern CMO infographic pulls together data from recent Deloitte, Accenture and Aberdeen Research among other vendor sources, to outline the focus areas for the role.
Key among these are building longer-term relationships both with customers and internal peers, embracing change, having a passion for technology, living for data, and an innate ability to balance tasks.
According to Deloitte figures included in the infographic, the biggest areas of management change for CMOs have been greater revenue growth and responsibility, increasing data analytics skills, owning customer-facing channels, and playing a greater customer service role.
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