Social Media
Marketing is sometimes considered a niche form of storytelling, but its stories mean nothing if they don't make brands resonate with potential customers and ultimately lead to sales. Many modern marketers view the people who connect with their brands on social media as potential leads that could become customers.
Social Media
Amazon has ranked number one in a list of the top 50 global brands with the most social influence and engagement.
Digital Marketing
Newcastle-based company, Port Container Services, is proving you don’t need to be big to get value out of customer relationship management.
Digital Marketing
Foxtel has joined forces with digital marketing agency, Datalicious, to introduce personalised content and data analytics capabilities across its digital offering.
Starbucks says mobile payments are taking off in a big way and it's already handling almost 7 million a week at its U.S. coffee shops.
Leadership
Tourism Australia has confirmed Lisa Ronson will be taking over from Nick Baker as its new chief marketing officer.
About 700 marketing and advertising industry representatives descended on The Star casino in Sydney last night to celebrate the new-look AC&E Awards, presented by ADMA. Here are some pictorial highlights from the winners' podium
Leadership
ADMA is launching a new CxO Club aimed at bringing together Australia’s senior marketing and analytics leaders into a new knowledge and networking community.
Leadership
ADMA’s top individual marketing professional award was controversially presented to global CEO of creative and media agency, cummins&partners, at the association’s new-look awards ceremony in Sydney last night.
Social Media
There are right ways for companies to use social media, and there are wrong ways. These 12 horror stories, spotlighted by a set of digital marketing professionals, are perfect examples of what organizations should never (ever) do on social sites.
The mission of Google's DeepMind Technologies startup is to "solve intelligence." Now, researchers there have developed an artificial intelligence system that can mimic some of the brain's memory skills and even program like a human.
Leadership
Domino’s Pizza has appointed its first chief digital officer in a bid to accelerate growth in the online sphere.
Leadership
Employees at Australian logistics company, Dematic, are mourning the passing of their general manager of marketing, Peter Trotter, after a short illness.
Social Media
IBM and Twitter have announced a partnership that will merge Twitter's massive flows of social media data with Big Blue's analytics software, including Watson.
Leadership
Australian marketers are ahead of their international peers when it comes to embracing marketing technology. Yet there’s a way to go before they have the cross-channel, real-time capabilities and customer lifecycle view needed in modern marketing.
Leadership
Vodafone Australia has confirmed it is recruiting for a new CMO following news of the departure of current marketing chief, Kim Clarke.
Leadership
Twenty of Australia's finest marketers came together at CMO's roundtable in Sydney on Powering up Personalised Customer Experiences at O Bar and Dining. The event was sponsored by SDL. Here are some pictorial highlights from the event.
Digital Marketing
The decision to deploy a new marketing automation platform while undertaking a CRM upgrade project has significantly lifted customer engagement and staff productivity at Australian sleep therapy company, ResMed.
Facebook has revealed a little more about what compelled it to spend close to $US19 billion earlier this year to buy mobile messaging service WhatsApp -- a deal that had many scratching their heads at the huge sum.
Leadership
CMOs and CIOs are increasingly turning to the emerging role of chief experience officer to foster greater collaboration and integration between marketing and technology.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
