Dematic mourns passing of marketing leader, Peter Trotter

Marketer and internationally noted paralympic champion dies after a short illness

Peter Trotter
Peter Trotter

Employees at Australian logistics company, Dematic, are mourning the passing of their general manager of marketing, Peter Trotter, after a short illness.

Trotter, who worked for Dematic for 34 years and was the company’s longest serving company, is credited with being a key contributor to the organisation’s market leading position. He was described as an extremely creative and strategic marketer who was greatest respected and admired by colleagues, peers as well as being seen by many as an ‘elder statesman’ of the industry.

Trotter died on 21 October aged 58 and was remembered at a memorial service in Sydney on 27 October. More widely, Trotter was also known an internationally successful Australian Paralympic wheelchair racer, setting five world records and winning a gold medal at the 1984 New York/Stoke Mandeville Paralympics, the first time wheelchair events were part of the Games.

Trotter served on the National Committee on Sport and Recreation for Disabled People, the Elite Sports Committee of the Australian Institute of Sport, and The Australian Olympic Committee’s Sport for All Commission.

He received an Australian Sports Medal in 2000 for his significant contributor to the development of wheelchair sports.

“Peter’s contribution to our industry, sport and the community was prolific. He will be sorely missed by all,” Dematic said in a statement to reflect his passing.

Trotter is survived by his parents, two brothers, wife Linda, and daughter Meg.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

There is a new digital capture tool called QuickTrials app (www.quicktrials.com) that allows people who conduct Field Trials to collect t...

Quick Trials

How a new digital and data strategy for agriculture is helping farmers innovate

Read more

Recommendation engine is a great example of AI / ML.

Francis Kim

Chat bots: How to use them commercially right now - Big data delivery - CMO Australia

Read more

This new logo is offensively bad! And stop flashing it at us in between points on the television coverage. Trying to subliminally program...

Simon

Tennis Australia unwraps new brand identity for Australian Open

Read more

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

MichaelBGreen

3 ways marketers can raise their executive influence

Read more

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Latest Podcast

More podcasts

Sign in