There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
ADMA is launching a new CxO Club aimed at bringing together Australia’s senior marketing and analytics leaders into a new knowledge and networking community.
ADMA CEO, Jodie Sangster, said the group had initially been planned as a CMO Club to recognise the marketing, media and advertising community, but had been extended to also address chief analytics officers, chief creative and technologists.
The club’s launch comes four months after an alliance struck between ADMA and the Institute of Analytics professionals of Australia which sees IAPA operating as an integrated division of the data-driven marketing and advertising association.
“We will be making sure the CxO Club provide benefits to these related roles as well,” Sangster said. “The club will provide engaging events and resources to help them become more connected, valuable and inspired leaders in their fields.”
The invitation-only club will see members given access to ADMA’s Altitude Leadership Breakfast Series, invitations to be part of global delegations, access to research, roundtables and monthly networking events, and a Global Hub and Resource Centre.
The CxO Club is being supported by Qantas Loyalty, Forbes, Forrester, Paspaley and Appelles Apothecary and Lab and is being launched at an event in Sydney on 5 November. ADMA has flagged plans to extend the club to Melbourne, Perth and Brisbane in 2015.
“Qantas Loyalty is excited to be part of the CxO Club, providing a unique opportunity to network, access content and share learnings with c-level marketing and technology peers from across industries at a time when the disciplines are experiencing rapid change and integration,” said Stephanie Tully, CMO, Qantas Loyalty in a statement.
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