There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Tourism Australia has confirmed Lisa Ronson will be taking over from Nick Baker as its new chief marketing officer.
Ronson joins the tourism promotional body from Westpac, where she is currently the financial services company’s head of marketing services. Her resume includes 18 years’ marketing experience including global brand marketing, advertising and sponsorship positions with David Jones, Telstra, Visa International and Carlton and United Breweries.
Baker announced his resignation last week after seven years in the CMO role but confirmed he would remain in the position until the end of January. Ronson officially starts in February 2015 but will work with Baker in the first month of the new year as part of a transition process.
Tourism Australia managing director, John O’Sullivan, said Ronson’s work with high- profile, national and international brands, along with her extensive digital experience, were key reasons for her appointment.
"I'm delighted we've been able to complete the search for a new chief marketing officer so quickly and, in Lisa, believe we have found the right person to take our marketing strategy forward," he said.
Ronson said that while she’ll miss Westpac, she’s looking forward to the opportunity at Tourism Australia.
"Every step in my career has been driven by a desire to deliver outstanding results, work with great people and great brands,” she said.
A spokesperson for Westpac said the group has started reviewing potential candidates to replace Ronson, and pointed to a strong team of talented marketers across all brands and functions.
“While we are disappointed to see Lisa leave we are delighted for her given the opportunity she has been offered at Tourism Australia. She has made a huge contribution to Westpac in her three years with us and we wish her well in the future,” the spokesperson said.
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