Marketers are convinced their role is changing dramatically, but most don’t know how to go about reinventing themselves, a new report claims.

Only 10 per cent of senior marketers have strong alignment and synergy between functional heads when it comes to ensuring a single customer experience for their brand, new CMO Council research has found.

We’ve spoken to dozens of Australian and global CMOs to come up with a list of the top 8 skills modern marketing chiefs believe are vital to doing the job well.

The hiring scene is changing for tech pros. Marketing departments are bolstering their technical ranks to help with big data, cloud, SEO, and mobile development initiatives.

CMOs are increasingly recognising the value of a strategic partnership with the CIO yet less than half share a common vision of how marketing and IT should work together, a new report claims.

The Iconic’s chief executive officer, Patrick Schmidt, has highlighted the importance of driving and measuring customer loyalty as it looks to take the next step as an online retail business.

The former CMO of Australian ISP, iiNet, has popped up in a new regional role for Mindshare.

Marketing budgets are set to grow this year as marketers look to embrace content marketing in earnest, according to the Australian Marketing Institute (AMI).

NBN Co, the company responsible for rolling out Australia’s National Broadband Network, has confirmed the departure of its chief marketing officer, Kieren Cooney.

ANZ bank has confirmed head of consumer marketing, Carolyn Bendall, as its new group marketing chief. The announcement came as the banking group’s former general manager of marketing, Karen Donaldson, re-emerges in her new role as general manager of loyalty and financial services marketing at Coles Group.

Premium drinks distributor, Diageo Australia, has confirmed Adam Ballesty as its marketing and innovation director following a four-month secondment to the role.

The Association for Data-Driven Marketing and Advertising (ADMA) has added two senior executives to its ranks to boost its commercial and content might.

Australian wealth management giant, AMP, has appointed its first director of brand and marketing as it moves to build deeper levels of customer engagement.

ME Bank has appointed its first chief marketing officer (CMO) as part of ongoing plans to put customer experience at the heart of its growth strategy.

Embracing “disruptive” marketing techniques will lie at the heart of a strategic brand blitz being put together by the new and first head of marketing at Australian online jobs platform, OneShift.

Australian retail giant, David Jones, has merged its customer innovations team with marketing and financial services in a bid to improve customer engagement.

Social marketing technology player, Kenshoo, has headhunted one of Facebook’s regional marketing leaders as its new Australia and New Zealand chief.

Understanding how to juggle the many hats a chief marketing officer (CMO) needs to wear these days isn’t easy.

Nestlé Oceania has appointed Thérèse Kallie as its new director communications and marketing services. She replaces former CMO, David Morgan, who finished up at the end of 2013.

The evolution of marketing through data and analytics is “geekifying” the CMO role and putting stronger emphasis on partnership and alignment between marketing and IT departments.

There aren’t that many marketers who boast both solid branding roots and broader business leadership and development experience. But head of territory Australia and New Zealand for music streaming company Rdio, Colin Blake, not only possesses these skills, he’s also coached the Canadian Olympics snowboarding team.