Former iiNet CMO joins Mindshare

Wendy Walker makes the switch to agency land with a new regional growth-focused role at Mindshare

The former CMO of Australian ISP, iiNet, has popped up in a new regional role for Mindshare.

Wendy Walker has been appointed regional chief growth officer and will be based in Singapore. She takes over from Kevin Rooney, who has moved into a new role as managing director for m/SIX Asia-Pacific.

Walker was most recently the chief marketing officer for iiNet for 18 months, and has more than 20 years of marketing experience including director- and management-level positions with Telstra, the MBF group (now Bupa) and Ansett Australia.

In a statement, Mindshare said Walker will work with the leadership team to improve top-line growth by building greater momentum around prospecting, pitching and selling the agency’s products and services to new and existing customers. She will also be responsible for overseeing Mindshare’s brand marketing and PR efforts across Asia-Pacific.

“I’m thrilled to have joined the Mindshare family and to have the opportunity to work with such a talented and diverse team across the region,” Walker said following her appointment.

“Having worked closely with agency partners throughout my career, I'm really looking forward to using my marketing experience to contribute to the Mindshare business and our clients.”

Mindshare chairman for Asia and CEO of growth markets, Ashutosh Srivastava, said Walker’s extensive experience as a senior marketer opened up new opportunities for the organisation.

“Her track record of identifying core customer insights and translating those into tangible strategies and results is an ability we plan to leverage across the business,” he said in the statement. “Having worked all her career on the client side, Wendy will no doubt add immense value to our new business prospecting and pitching process, given her understanding of what clients look for from an agency partner.”

Walker's appointment comes a week after Mindshare Singapore has announced a number of key changes to its senior management including two senior hires, Ivan Wong and Eileen Lai, to lead the agency’s key accounts. Charmaine Deng also moved to a senior management role working alongside CEO, Nick Seckold to drive a number of critical commercial initiatives.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why it's time to integrate your website into your digital marketing strategy

As the head of marketing, do small beads of perspiration break out on your forehead when you hear the dreaded phrase: “It’s time to redesign our website?”

The impact of uniforms on consumer brand preferences

Flight attendant uniforms attract attention. From a primary association with sex appeal during the 1960-70s, to the diverse role they perform today, the flight attendant’s uniform sits front and centre in the advertising imagery of many airlines. However, relatively little is known about the ways in which consumer behaviour is influenced by airline uniforms.

Are data and creativity like chalk and cheese?

The industry is experiencing an explosion in data-led initiatives like programmatic buying, as well as a simultaneous increase in the importance of creativity. A less adventurous marketer might see these trends as chalk and cheese, as two developments which have the power to markedly improve a brand’s bottom line, but which don’t have much room for crossover.

Today I vented on LinkedIn about ADMA's membership fee starting at 4K per year, which for a small biz is prohibitive. So good to read abo...

Lawrence Ladomery

Sensis-owned digital agency aims at data-driven marketing needs of SMBs

Read more

When you want to get the most ROI, researching about the tools you need will pay off big time. Take for example your marketing and repor...

TapAnalytics

​How to get the best ROI from your martech investment

Read more

We can see how companies are now developing and improving the digital marketing platform they are using and finding ways to add more feat...

TapAnalytics

CMO's top 10 martech stories for the week - 21 January

Read more

Very nice article, Thanks for sharing this necessary information about digital trends. Specially i like prediction no 3 " Marketers embra...

kevin marshall

Predictions: 16 digital marketing trends for 2016

Read more

Mobile has indeed becoming a big player in the marketing industry. It should be utilized by businesses and mobile campaigns should be pro...

TapAnalytics

Report: Mobile-based campaigns and coupons boost consumer brand sentiment

Read more

Latest Podcast

More podcasts

Sign in