Former iiNet CMO joins Mindshare

Wendy Walker makes the switch to agency land with a new regional growth-focused role at Mindshare

The former CMO of Australian ISP, iiNet, has popped up in a new regional role for Mindshare.

Wendy Walker has been appointed regional chief growth officer and will be based in Singapore. She takes over from Kevin Rooney, who has moved into a new role as managing director for m/SIX Asia-Pacific.

Walker was most recently the chief marketing officer for iiNet for 18 months, and has more than 20 years of marketing experience including director- and management-level positions with Telstra, the MBF group (now Bupa) and Ansett Australia.

In a statement, Mindshare said Walker will work with the leadership team to improve top-line growth by building greater momentum around prospecting, pitching and selling the agency’s products and services to new and existing customers. She will also be responsible for overseeing Mindshare’s brand marketing and PR efforts across Asia-Pacific.

“I’m thrilled to have joined the Mindshare family and to have the opportunity to work with such a talented and diverse team across the region,” Walker said following her appointment.

“Having worked closely with agency partners throughout my career, I'm really looking forward to using my marketing experience to contribute to the Mindshare business and our clients.”

Mindshare chairman for Asia and CEO of growth markets, Ashutosh Srivastava, said Walker’s extensive experience as a senior marketer opened up new opportunities for the organisation.

“Her track record of identifying core customer insights and translating those into tangible strategies and results is an ability we plan to leverage across the business,” he said in the statement. “Having worked all her career on the client side, Wendy will no doubt add immense value to our new business prospecting and pitching process, given her understanding of what clients look for from an agency partner.”

Walker's appointment comes a week after Mindshare Singapore has announced a number of key changes to its senior management including two senior hires, Ivan Wong and Eileen Lai, to lead the agency’s key accounts. Charmaine Deng also moved to a senior management role working alongside CEO, Nick Seckold to drive a number of critical commercial initiatives.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Comments

Comments are now closed.

Supporting Association

Is Boppl + Apple Pay an issue?

Kyle Richards

Former ninemsn exec appointed CEO at bar tab app startup, Clipp

Read more

Find us here Derek: www.ellipsisandco.com

david.parsons

Aussie consulting group plans to help brands solve customer experience woes

Read more

I've googled and I can't find these guys. Do they have a website? Odd question I know, but I can't find them.

Derek Bell

Aussie consulting group plans to help brands solve customer experience woes

Read more

I introduced David this morning at the Currency House Creativity and Business breakfast on behalf of our board. Currency House is an advo...

Martin Portus

Deloitte CMO: The differentiation point for businesses is creativity

Read more

There could be some benefit of this functionality for the end users as well. For instance, it is quite disturbing to me to see promotions...

elina

Permission-based programmatic advertising taps into customer data disclosure trend

Read more

Sign in