There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
Nestlé Oceania has appointed Thérèse Kallie as its new director communications and marketing services. She replaces former chief marketing officer, David Morgan, who finished up at the end of 2013.
Kallie takes the marketing leadership reins at Nestlé Oceania from 1 March. She joined Nestle’s South African business in 2005 as consumer communication and marketing excellence director, where she headed overall strategic development and planning for the marketing function.
Prior to this, she spent 10 years working with a range of global creative brand building agencies and rose to VP and global planning director at Leo Burnett in Chicago. Kellie's resume also includes a 10-year stint working client-side, covering commercial delivery, product development and retail aspects of the FMCG and healthcare industry.
According to a company statement, she developed a strong reputation for consumer insights and consumer communication which she brings with her to Oceania.
The appointment comes three months after Morgan, the executive director for corporate affairs and marketing for Oceania, quit his post after a year-and-a-half in the role. An experienced marketer, Morgan previously headed up marketing at Standard Chartered Bank in Singapore. His resume also includes stints as CMO at Foxtel, BankWest, and marketing positions with Procter & Gamble, Samsung and Citibank.
During the ADMA Global Forum last August, Morgan claimed marketers are trapped in an operational and process management mindset and are not innovating enough to meet the needs of modern consumers.