NBN Co loses chief marketing officer

National Broadband Network company confirms Kieren Cooney, its marketing chief, has resigned

NBN Co, the company responsible for rolling out Australia’s National Broadband Network, has confirmed the departure of its chief marketing officer, Kieren Cooney.

Cooney will step down from the position on 28 February after two-and-a-half years in the role. In a statement send to all staff and sighted by CMO, the NBN Co said his resignation anticipates a review of marketing and communications functions ahead of the arrival of new CEO, Bill Morrow, in March.

As the group’s first CMO, Cooney was responsible for building its government relations, marketing, corporate and internal communications, online, stakeholder and consumer strategy functions, the company’s executive chairman, Ziggy Switkowksi, said in the statement.

NBN Co’s head of product and sales, John Simon, will take up these responsibilities in addition to his current position, effective immediately.

“Kieren has developed effective working relationships with all levels of government and all sides of politics. Most recently, he has overseen a smooth transition to the new Government,” Switkowski said.

“I would like to thank Kieren for his personal contribution to Australia’s largest infrastructure project and wish him well for the future.”

Prior to joining NBN Co, Cooney was the CMO at Telecom New Zealand, and also worked for Vodafone.

NBN Co lost its head of marketing, John Casey, last May after just one year in the role.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

brunson5862@mail.ru

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in