There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
NBN Co, the company responsible for rolling out Australia’s National Broadband Network, has confirmed the departure of its chief marketing officer, Kieren Cooney.
Cooney will step down from the position on 28 February after two-and-a-half years in the role. In a statement send to all staff and sighted by CMO, the NBN Co said his resignation anticipates a review of marketing and communications functions ahead of the arrival of new CEO, Bill Morrow, in March.
As the group’s first CMO, Cooney was responsible for building its government relations, marketing, corporate and internal communications, online, stakeholder and consumer strategy functions, the company’s executive chairman, Ziggy Switkowksi, said in the statement.
NBN Co’s head of product and sales, John Simon, will take up these responsibilities in addition to his current position, effective immediately.
“Kieren has developed effective working relationships with all levels of government and all sides of politics. Most recently, he has overseen a smooth transition to the new Government,” Switkowski said.
“I would like to thank Kieren for his personal contribution to Australia’s largest infrastructure project and wish him well for the future.”
Prior to joining NBN Co, Cooney was the CMO at Telecom New Zealand, and also worked for Vodafone.
NBN Co lost its head of marketing, John Casey, last May after just one year in the role.