ANZ Bank confirms new CMO as former marketer emerges at Coles Group

Australian banking group confirms new general manager of marketing as former chief, Karen Donaldson, takes up new role in financial services marketing and loyalty at Coles Group

ANZ bank has confirmed head of consumer marketing, Carolyn Bendall, as its new group marketing chief.

The announcement came as the banking group’s former general manager of marketing, Karen Donaldson, re-emerges in her new role as general manager of loyalty and financial services marketing at Coles Group.

Donaldson resigned from the chief marketer’s post at ANZ in January after three years with the Australian banking giant. Bendall, who had been reporting directly to Donaldson, was chosen as the interim CMO last December, and will now assume the post permanently, effective immediately.

Throughout her career with ANZ, Bendall has held roles in institutional, corporate, commercial and retail market segments in both Australia and New Zealand with broad responsibility across a number of marketing disciplines.

An ANZ spokesman said no decision has yet been made on a permanent replacement as head of consumer marketing.

It is understood Donaldson started at the Coles Group this month. A Coles spokesperson sidestepped questions on her appointment, but confirmed the supermarket giant is expanding its financial services division.

“We are employing a number of highly experienced senior people at Coles to support our growing financial services business,” the spokesperson stated.

Prior to joining ANZ, Donaldson worked briefly as CMO and partner at Springboard Marketing, and also held several marketing positions within GE. Her resume also includes stints at Diners Club Australia as marketing director, and group product marketing manager at Rowntree Hoadley.

Coles Group also announced that its current managing director, Ian McLeod, will move to a senior role within the wider Wesfarmers Group from 1 July this year. He will be replaced at Coles by current chief operating officer, John Durkan.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Is your customer experience program suffering bright shiny object syndrome?

You may have heard of ‘bright shiny object syndrome’. The term is used to describe new initiatives undertaken by organisations that either lack a strategic approach, or suffer from a failure to effectively implement.

Leveraging technology to stand out in the sea of sameness

The technology I'm talking about here is data and marketing automation. Current digital marketing methodology, much as it is practiced at Bluewolf, dictates the need for a strategy that does four things: Finds the right audience, uses the right channel, delivers the right content, and does all of that at the right time.

Eric Berridge

CEO and co-founder of Bluewolf, an IBM Company

Lead Management is very important part of the process. For anyone running Facebook Lead Ads I would recommend using this service.Get your...

Dirk Lo

How this fintech startup is improving content marketing and lead generation

Read more

I am agreeing with Mr. Tyron Hayes that a measured test-and-learn approach could be missing opportunities to not only better engage custo...

brunson5862@mail.ru

CMO interview: How Curtin University’s marketing chief is using test and learn to cope with complexity

Read more

Excellent!

Dr Sadasivan,US

Shakespeare shows data and creativity aren’t Montagues and Capulets

Read more

Great article! Agreed with all... Matthew Lerner, Deeps De Silva... When a company has a great product that solves customers needs, a gre...

James Tyler

Why marketers are embracing growth hacking techniques

Read more

Very good article, Social media analytics helps in problem identification. They can serve as an early warning system for negative custome...

BizVinu

Four ways to use social media to boost customer loyalty

Read more

Latest Podcast

More podcasts

Sign in