Digital Marketing
Marketers need to sell the benefits of data-driven personalisation to the consumer and those who might not be as digitally-savvy if Australian business is to remain competitive.
Digital Marketing
ANZ Bank has become the latest strategic investor into data sharing market place, Data Republic, under a new partnership aimed at lifting the banking institution’s data insights game.
Digital Marketing
Achieving significant productivity wins via data-driven automation and unifying business insight into a single source of truth are just two big priorities for The Iconic’s analytics and data science chief.
Digital Marketing
Adobe and Salesforce are leading the pack of enterprise marketing software suite providers, a new Forrester report claims.
Digital Marketing
Boost Juice is claiming to be the first retailer to give Bitcoin away to customers after launching a new four-week campaign in Australia.
Digital Marketing
All the latest martech and adtech news this week from LiveRamp, Radius, Thunder, Google, SmartMeasures, Tapad and more.
Digital Marketing
Facebook is no longer just an engagement channel for high-end travel destination business, Luxury Escapes, it’s a sales environment generating as much as 12 per cent of attributed revenue to the bottom line.
Digital Marketing
Flybuy’s decision to reward loyalty program members with points for viewing advertising, surveys and videos on their phones is about getting better engagement with customers via a device sitting at the heart of their everyday lives.
Digital Marketing
There aren’t too many Aussie marketers right now who aren’t trying to connect the experience dots and turn their customer acquisition craftsmanship into retention and advocacy. To get there, however, there’s a growing complexity of digital channels to navigate, increasing swathes and types of data to stitch together, and ever-rising consumer expectations to contend with.
Digital Marketing
The perceived threat that one of the world’s largest ad spenders, Unilever, could boycott Google and Facebook is helping force a rethink on how to protect brand safety and emphasise the consumer in the digital realm, several industry representatives agree.
Digital Marketing
All the latest martech and adtech news this week from LogMeIn, Adobe, RhythmOne, Lotame, DataWatch, Criteo, Instapage and Seismic
Digital Marketing
Nine has taken a further step forward in its efforts to bring targeted audience-based advertising and comprehensive reporting to clients with an overhaul of its insights and programmatic platform capabilities.
Digital Marketing
Unilever CMO, Keith Weed, has threatened to pull the FMCG giant’s digital advertising from Facebook and Google if the pair don’t remove controversial and extreme content from their online platforms.
Digital Marketing
Australia’s marketing workforce is expected to grow by more than 11 per cent, or 30,000 jobs, in the next five years thanks to increased integration of marketing with other business functions and the growth of digital marketing.
Strategy
Specialty Fashion Group (SFG) has rolled out a new campaign management platform, unified its website back-end and restructured ecommerce and customer insights teams as part of efforts to improve its customer and omni-channel approach.
Digital Marketing
The decision to start small and gain quick email wins through AI-powered subject lines and content choices has given Virgin Holidays’ customer lifecycle leader the leadership buy-in to transform its entire communications approach.
People
Israeli drinks company SodaStream is beefing up its video presence and social media play in the wake of successful influencer marketing campaigns including ‘Join a Revolution’ featuring ‘The Mountain’ from the Game of Thrones.
Strategy
AMP’s CEO says further investment into technology capability such as its Goals 360 advice platform and Salesforce CRM are transforming the financial planning process for customers and the advisers supporting them.
Digital Marketing
CMO's top 8 martech stories for the week from AppLift, Episerver, Marketo, comScore, and more.
Digital Marketing
KPMG has launched a dedicated Social Media Advisory group, appointing two of Australia’s more notable agency marketers to spearhead its growth and raise social’s profile in the boardroom.
Leadership
Alternative forms of lending are still relatively new in the Australian finance market, so building customer trust in an untested fishbowl is no small challenge.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
