The sophistication of the Australian digital market, plus the rapid rate local marketers have embraced personalisation and metrics, is phenomenal, global leaders from the Oracle Data Cloud team believe. Now, they say, it’s up the marketers globally to ask the right questions about where they want this technology to go.
US-based Nike says its acquisition of data analytics firm, Zodiac, is aimed at bolstering digital capabilities and accelerating its Consumer Direct Offense strategy to serve consumers faster and more personally at scale.
Applying machine learning to the Virgin Velocity Frequent Flyers program has already seen communication effectiveness increase by 10 per cent and given teams the ability to apply advanced analytics at 10 times the pace, its data analytics chief says.
AustralianSuper has launched its chatbot, ‘Ash’, following the soft launch of its in-app messaging platform in December last year, which has seen more than 50,000 messages sent, and the achieving a 92 per cent overall customer satisfaction rate.
The CMO role has expanded to encompass a broader set of requirements, particularly around digital marketing, social media and martech, as campaigns and CX shift to being more personalised and measurable. As a result, marketing leaders have become all things to all people, says Stephen Byrne, CMO of Targus.
All the latest martech and adtech news this week from Simple, Salesforce, TripleLift, Twilio, Gather, Origami Logic, and more.
Wartsila, a provider of smart technologies for marine and energy markets, is relaunching Web properties across 50 locations as it works to deliver more personalised experiences.
Allianz’s test and learn approach to online video advertising is not only helping the brand understand what publishers and platforms are the best for reaching prospective customers, it’s changing the way teams think about data, audiences and creative, its senior media planner, Mark Dawson, says.
CMO in partnership with Capgemini recently held a roundtable in Melbourne to discuss how Australian marketers are - and aren't - realising the benefits of new marketing and customer technologies for commercial success. Here are pictorial highlights from the event.
Digital service consultancy, RXP and its creative agency subsidiary, The Works, have launched a new content and production group after picking up clients and staff off the back of King Content's closure.
G Adventures is using the power of dynamic remarketing to turn potential travellers’ exploration aspirations into sales, according to its digital marketing executive, Matthew Todd.
All the latest martech and adtech news this week from Salesforce, Conversocial, OneTrust, Lytics, Gather Online, Zoho, Helpshift and SpotX.
When seen on a map, Anthony Dunsford’s responsibilities appear as a few hundred hectares of open space. But in 2017, that open space attracted over 40 million visits.
Teresa Sperti has had a busy year. As the first ever CMO of World Vision Australia, she has hit the ground running, focusing on bringing a consumer customer experience perspective to the global charity through a combination of martech, data and analytics and marketing smarts.
All the latest martech and adtech news this week from Adobe, IBM, Apple, Daisee, Suzy, 6Sense and more.
Modernising technology architecture and talent amplification are the two biggest macro challenges facing brands looking to make experience the cornerstone of their corporate strategy, Adobe’s executive VP of digital marketing, Brad Rencher, says.
Three months in to a marketing technology-led transformation to bring voice of the customer in to the Village Roadshow business, digital and customer marketing leader, Clare Smith, rolled out a DMP trial. It was a big mistake.
Creating a common data language to build a single customer experience record, customisable AI modelling and integration between creative assets and media targeting, are among the major product enhancements announced by Adobe at this year’s digital marketing summit.
Fewer than half of Australian marketers are realising the potential of new customer technologies and just shy of one-third have achieved a category innovation in the last 12 months.
ADMA has appointed former Adroll chief, Ben Sharp, as its new managing director, replacing Jodie Sangster at the helm of the data-driven association.
It’s not hard to find social media influencers to talk about holidays, restaurants and televisions. But what about a gel designed to alleviate vaginal dryness?
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Great e-commerce article!
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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
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